Today we’d like to introduce you to Iiana Wright.
Hi Iiana, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
I decided to start SNNUDE in the middle of the COVID-19 pandemic. I was unemployed at the time and decided to take the risk and use my unemployment checks I had saved up to fund the business. I started with very little money and, in a year, hit 6 figures with help from some friends that were influencers. It was then I realized my dream came true that I had since a teen girl and I had to keep going; here we are 3 years in, and although I’m not where I want to be yet, I’m extremely excited for what’s to come for the brand.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
It was way smoother in the beginning, there have been financial obstacles along the way as well as marketing with the market becoming so saturated. I have to continuously find new ways to make SNNUDE stand out and be known amongst many other brands. There are also the mental breaks and exhaustion of being an entrepreneur; it simply is not easy. I’ve recently struggled with discipline, and I’m slowly getting that now and trusting the process with patience. There are so many emotions that take place, feeling discouraged, feeling like you’re failing, disappointment, sadness, tears, joy, happiness! You name it, you will feel it. I would say the smooth part is seeing your hard work pay off, big or small! That is my motivation to keep going no matter what good or bad day.
Alright, so let’s switch gears a bit and talk business. What should we know?
SNNUDE is a lifestyle brand that elevates your style one basic at a time. We are known for our seamless and compression sets. What sets us apart is the community we’ve built amongst many beautiful women in such a short period time. Our niche is very specific to us as we’ve curated pieces specific to what we started with in the very beginning. You know exactly where to shop when you need a new compression set, seamless set, or bodysuit. Our goal is to make you feel confident and look beautiful in everything you wear!
Are there any apps, books, podcasts, blogs, or other resources you think our readers should check out?
I would say I listen to podcasts of other brands that are doing something similar and take in as much as I can to expand and grow within and also as a brand. My self-improvements help me improve the brand first
Contact Info:
- Website: www.snnude.com
- Instagram: snnude_
- Facebook: Snnude
- Other: TikTok: snnudeusa
