Today we’d like to introduce you to Jasmine Jackson-Lewis.
Hi Jasmine, so excited to have you on the platform. So, before we get into questions about your work life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
My name is Jasmine Jackson-Lewis, but I go by Jazz. I am the owner and creator of Plusher Chic, an online boutique. I have had a passion for finding beautiful pieces of clothing for as long as I can remember. As a kid, I would watch my mother get dressed for work and she always looked so elegant and fashionable. I’m sure watching my mother each day is when my love for fashion began. I believe when women are not allowed to express themselves through their clothing, we miss out on a lot of women empowerment, as it distorts self-love and assurance. I began my business as something to do during the pandemic while being the primary caregiver for my mother who suffered from Alzheimer’s. Following the death of my beautiful mother, I re-launched to keep myself busy and became a champion for all women to be bold and stylish. I then signed my first model, Kim Kay, and from there my passion for fashion and business took off. I like to think of business as a dream I didn’t know I had because it comes so easy for me. My brand helped me during a very dark time in my life and helps me to keep a little piece of my mother with me always. For this reason, I have dedicated myself to providing an array of select fabrics cultivated into powerful collections offering the best online experience. My customers’ feedback and love is what keeps me going. They’re truly my heart and soul and keeping them stylish, confident, and comfortable is my main priority. I truly believe that there is something in my store for just about every taste.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It has not been a smooth road. Although, I have an eye for fashion-I still had to do a lot of research. When I told many of my family and friends about my idea of opening an online boutique, some did not see my vision or tried to tell me it was a waste of time because there were so many online boutiques and what would make me different. I did not listen to the naysayers. I’m happy I did not because following the death of my mother my business was the only thing to get me out of bed some mornings. Every garment that I selected, I felt as a kid and remembered how excited I would get when my mother let me play dress up or the feeling I felt when my mother would get dress and look absolutely gorgeous. Therefore, the struggles encourage me in ways I’m very thankful for. Without the struggles, I wouldn’t have found my gift.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Shallow Standards for Beauty have always plagued the world of fashion with the media perpetuating a superficial image of feminine splendor often impeding on the confidence of women. These biases allow us to miss a lot of brilliance, as they distort Self-Love and Self-Assurance.
Jasmine Jackson-Lewis [Owner and Creator] has had her share of bouts with superficial beauty within the constructs of socially conditioned standards. Lewis, a well-respected Law Professional, has shouldered the pressures of trivial vanity since Childhood and well into her early adult years. Her ability to sustain confidently with undeniable class is merely a testament to her Perseverance. Lewis has become a Champion in the Quest for Plusher Chic Superior women to be Bold and Stylish.
Plusher Chic Boutique is an Emporium of Excellence fashioned to service an assortment of body types with timeless looks and supreme quality. We offer an array of select fabrics cultivated into powerful collections that promote confidence and comfort. More Luxury, more Fashion for All Women!!
I currently have one signed model Ms. Kim Kay. Ms. Kay [Brand Ambassador] Represents the face and confidence of our brand. As a Plusher Chic model, Ms. Kay is involved in increasing brand awareness and sales by promoting our products through various media channels. Ms. Kay works closely with our sales and marketing division to achieve its marketing goals and objectives, such as communicating the value of our products to customers, tracking customer feedback, and representing the brand at launches and events. Ms. Kay embodies the emporium of what it is to be a Plusher Chic Women with excellent networking skills and a strong presence on and off social media.
What do you like and dislike about the city?
What I like best about Dallas, Texas are the people. Everyone is so friendly. I am originally from Muncie, Indiana and recently relocated to Dallas, Texas this year. During such a short period of time I have met many people that have supported my business and introduced me to others that have been an absolute blessing. The least thing I like is the heat. Maybe because I’m from the mid-west and this Texas heat is indescribable but the friendly people outweigh the heat, and I wouldn’t change anything about it!
Pricing:
- highest: $200.00
- lowest: $15.00
Contact Info:
- Website: www.plusherchic.com
- Instagram: plusher.chic
- Facebook: Plusher Chic Boutique
- Youtube: https://youtu.be/piCyYnVeUIE
- Other: TikTok: plusher.chic
Image Credits
Kim Kay
Gracie Webb
