Today we’d like to introduce you to Jeff And Mardy Chen.
Hi Jeff and Mardy, we’d love for you to start by introducing yourself.
Original Hot Yoga, aka Bikram Yoga, is a challenging physical and mental test of resilience. Accomplishing difficult things like this makes you tougher and your life better outside the yoga room.
The 90-minute, 105+ degree hot yoga class has transformed countless lives over the last 20+ years with PURE Yoga + Fitness in Dallas and Austin. It is the foundation of our studios – consistent and predictable – the opposite of our modern world. It’s a place to unplug and contemplate on things that truly matter.
The COVID-pandemic years heightened the importance of community gathering spaces. It also was an opportunity for us to reinvent ourselves. Listening to our students’ needs, we added different yoga styles, weight and strength building classes, and heated high-intensity interval training (HIIT) workouts.
Our focus is extending health and longevity in our later years. We offer gold-standard DEXA body composition and VO2 Max testing so that students can fine-tune their fitness regimen. Learning the importance of bone mineral density (BMD) and visceral adipose tissue (VAT) are critical in getting the most out of one’s valuable fitness time.
We are proud that today we can help every student balance their fitness goals, including flexibility, balance, range of motion, strength, endurance, cardiovascular and metabolic health.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The secret is seeing and hearing firsthand how what we do helps students find their freedom. Freedom from pain. Freedom from depression, anxiety and stress.
Bearing witness to students’ transformations then listening to their testimonials of personal growth and what they’ve overcome – that’s the secret to our success. That is what motivates and inspires us to keep doing what we’ve been doing for the last 20 years!
Our team averages well over 10 years of teaching experience apiece. There is no substitute for consistency, getting on the teaching podium day-in and day-out, guiding students as they improve their strength, flexibility and stamina in the yoga room.
Hot yoga and fitness are not easy. It is our role to meet every student where they are, regardless of proficiency, and help them experience incremental improvement with each and every class, so they feel self-motivated to make meaningul changes in their lives.
When students are empowered to take their health and wellness into their own hands, that means we are successful!
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Our first studio opened in Austin in 2003. Over the years we expanded to as many as five locations, but in recent years found the sweet spot with our three current studios in Dallas and Austin. Being a locally and independently owned business has been a labor of love.
It took tenacity and commitment to stay true to our brand promise over the decades while the fitness industry saw its trends fade in and out. Original Hot Yoga, aka Bikram Yoga, is our “moat” in the fitness industry. The complexities of heating a yoga room to 105+ degrees is a daunting challenge and difficult to replicate. Today, the benefits of “deliberate heat exposure” is known to many, but a concept we’ve been practicing for decades.
The biohacking and longevity awakening of recent years has sprouted many new forms of fitness and wellness. However, we stay laser-focused on our yoga and heated fitness classes; simple, strong, and accessible to the masses of people. Our brand promise is that you will feel invited and welcomed in our community of people seeking to transform their minds and bodies together.
Do you have recommendations for books, apps, blogs, etc?
Start with the book “Outlive” by Peter Attia and supplement it with his weekly podcasts to start your longevity journey. Other podcasts we love are Andrew Huberman and Physionics, offering lots of evidence-based information. For metabolic dysfunction, which afflicts 45% of Americans, find the Glucose Goddess for inspiration and “hacks,” and the Levels podcast for a deep dive into biochemistry with Dr. Robert Lustig. The more you learn, the more committed you’ll be on your health journey!
Pricing:
- DEXA Scan – Includes intake, scan, and results discussion – $75
- 3-Week New Student Offer – Includes 30 min. online coaching session with Mardy or Jeff – $59
Contact Info:
- Website: https://www.pureyogatexas.com
- Instagram: https://www.instagram.com/pureyogatexas
- Facebook: PURE Yoga Texas
- Youtube: https://www.youtube.com/@PUREyogaTV
- Other: https://www.pureyogatexas.com/pure-body-lab
