Today we’d like to introduce you to Kim Fischer.
Hi Kim, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
My story of entrepreneurship is a less than traditional one. I don’t have decades of experience in my field; I’ve never worked in a corporate setting. In the entrepreneur world, you often see content that revolves around “how I left my 9-5” or “I doubled my corporate salary. in less than 6 months,” but these have never applied to me. I had finished both my bachelor’s degree and master’s degree in the UK and was applying to hundreds of jobs (and by hundreds, I mean over 900 jobs). I had a handful of interviews, and no job offers as someone who needed a visa.
That’s when I started working on the idea for 13 Emeralds, my life did a complete 180 from my bartending life, and then it did another 180 when covid hit the world 3 months after I had officially started 13 Emeralds. We’re almost at the 3-year mark of running a business and it has been an incredible, scary, frustrating, rewarding experience, and I wouldn’t change anything about it.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Is entrepreneurship ever smooth? If it has been for you, please let me know how you managed to do that.
My first struggle was having the world shut down 3 months into my business, people weren’t spending as much money, and people were creating their own businesses more than ever before, which meant more competition. But that quickly turned into a lot of opportunity as well and the push to really stand out in a huge crowd of people.
My most recent struggle as a business owner has been, what next? I have a small team, a steady flow of clients, and my systems are in place. Now, how do I grow and scale? What’s the next step?
We’ve been impressed with 13 Emeralds Marketing, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
We help businesses get found online with SEO designed for long-term growth. SEO tends to be a marketing strategy that gets written off as “too techy” or “not as important as social media.” But what SEO does is forces you to take a really deep look at who your ideal audience is so you can create content that speaks so directly to them that they are already searching for it.
SEO doesn’t make your audience search for you, but it’s creating content that they’re already searching for that also meets Google’s standards.
We’re different from a lot of other SEO agencies in that we aim to make SEO easy and accessible to businesses of all sizes. SEO shouldn’t be reserved for businesses with 5 figure monthly budgets, and small businesses should be getting ripped off because they don’t understand what they are paying for.
If you had to, what characteristic of yours would you give the most credit to?
I love this question; tenacity has always been something I’ve exceeded in. In high school, I did all the research to go to school in the UK 4 months after graduating high school. After that, I moved to Italy on my own at 19 for a year, then I went back to finish my bachelor’s degree, then got a master’s degree in a subject I knew very little about, and now I’ve started a business that is nearly 3 years old.
I always manage to find a way to get it done, even if I think about quitting 100s of times during the process.
Pricing:
- Keyword Research – $175
- SEO Audit – $500
- SEO Set Up – $2,697
- SEO Blog Retainer – $750-2,000
- The Total Package (Designed, Optimized, and Written Website) – $5,997
Contact Info:
- Website: https://13emeraldsmarketing.com
- Instagram: https://www.instagram.com/13emeraldsmarketing/
- Facebook: https://www.facebook.com/13emeraldsmarketing
Image Credits
Catie Ronquillo
