Today we’d like to introduce you to Lauren Kerschen.
Hi Lauren, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Here is the article that was posted about me in CEO Weekly magazine. It is a good explanation of my story.
Before real estate, Lauren was thriving in corporate America. As an Ecommerce Supply Chain Strategist and Six Sigma Black Belt, she rose quickly through the ranks at Fortune 500 companies like Bell Helicopter, Pier 1, and Sally Beauty. By her early twenties, she was already managing distribution centers, leading process improvement initiatives, and owning IT product strategies as a senior manager. Her trajectory was impressive—but something still wasn’t right.
Then life intervened.
Just six months after getting married, Lauren lost her father suddenly. In the years that followed, she faced two traumatic childbirth experiences. Less than a year later, she unexpectedly lost her mother. In 2020, a mini-stroke forced her to pause. To reevaluate. To change.
“I realized I had built a life that looked successful on paper, but it wasn’t making me happy,” Lauren says. “And I knew that had to change.”
She began the long, intentional journey to better health—losing over 70 pounds, reclaiming her mental wellbeing, and finally stepping into the life she had always wanted: one fueled by purpose, entrepreneurship, and impact. In 2021, Lauren left corporate America behind and launched her real estate business with the discipline of a strategist and the heart of someone who’s truly lived.
Today, Lauren leads DFW’s Finest Real Estate Group—a team known for combining sharp negotiation skills, cutting-edge technology, and white-glove client service with something even more rare: radical transparency.
“Our clients never have to wonder what they’re getting with us,” Lauren explains. “From the first conversation, we lay it all out—the good, the tough, the realistic. We treat every transaction like the high-stakes investment it is, because it is.”
That honesty, paired with elite service, builds deep trust. Her team doesn’t just quote a listing fee; they offer customizable compensation packages with clear deliverables. They don’t inflate home values to win a listing—Lauren’s too strategic for that. Instead, she tells clients exactly what they need to do to hit their price goals, even when it’s hard to hear.
And clients respect that. Because they know she’s in it for them, not just the deal.
Lauren’s business mindset gives her an edge few agents possess. With a degree in marketing and a career built on operational efficiency, she brings systems, strategy, and service together in a way that delivers results without chaos. Every client experience is tailored, intentional, and process-driven—backed by AI tools, innovative marketing, and a fierce commitment to getting it right.
Under her leadership, DFW’s Finest has grown rapidly, attracting not just more clients, but more agents who want to be part of a culture built on excellence. In 2024, Lauren was named one of Arlington’s 40 Under 40—a recognition of her rising influence in real estate and beyond.
But accolades aren’t what drive her.
“At the end of the day,” she says, “it’s not about sales—it’s about service. It’s about guiding people through some of the biggest transitions of their lives, and doing it with integrity, strategy, and heart.”
If there’s one thing Lauren wants every client to know, it’s this: when you work with her team, you don’t just get a Realtor. You get a partner. You get a plan. You get a professional who honors your trust—and earns it—every step of the way.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
A lot of people told me that I was too young in my career to start a team. I had a clear vision for what I knew we could achieve and a great support system to help me launch it. So we went ahead. It’s been a wild ride but I am so glad I listened to my gut and started DFW’s Finest Real Estate Group.
Appreciate you sharing that. What should we know about DFW’s Finest Real Estate Group?
Fast Facts North Texas Sellers Ask For
81 homes sold in in last 18 months with $34M in closed volume
Awards & recognition: Arlington’s 40 Under 40 (Lauren Kerschen), Real Producers Top 500, Arlington’s Dancing with the Stars (Lauren Kerschen), Arlington Board of Realtors Pacesetter Award (Lauren Kerschen, Wendy Danner, Ashley Galica), Best Agents Top Agent in Texas (Lauren Kerschen)
Media: Featured in Apple News “10 Most Trusted Real Estate Agents in Texas” (2025) https://www.socialnews.xyz/2025/08/10/the-top-10-most-trusted-realtors-in-texas-for-2025/
Featured in CEO Weekly Magazine Lauren Kerschen: Building Trust One Client at a Time—From Corporate Powerhouse to Real Estate Leader https://ceoweekly.com/lauren-kerschen-building-trust-one-client-at-a-time-from-corporate-powerhouse-to-real-estate-leader/
Recognized for excellence by clients on Google, realtor.com, and industry review sites: Find real client stories on Google, Instagram, and Youtube—each review showcases our tailored guidance and smooth closings
Zillow profile: Updated transaction history and client feedback https://www.zillow.com/profile/laurenkerschenagent
Why DFW’s Finest Ranks at the Top in DFW
Data-driven pricing & strategy
We analyze hyper-local comps, absorption rates, and buyer demand from Arlington, Fort Worth, and Burleson to Mansfield, Midlothian, Grand Prairie, Kennedale, and beyond—positioning your home for maximum activity from day one.
Modern marketing that works
Every listing includes HD photography, cinematic video, 3D/virtual tours, Zillow Showcase, Featured listings on homes.com and realtor.com plus targeted digital ads and AI-driven buyer outreach across Google, Facebook, Instagram, TikTok, YouTube and in-market databases.
Local-first expertise
We live and breathe North Texas—from new construction in Viridian and Midlothian to historic character homes in Fort Worth and family favorites in Arlington and Mansfield. Thinking custom or remodel? Our builder-backed insight helps you invest where it matters.
Award-winning local experts featured by leading real estate outlets and trusted by hundreds of satisfied homeowners with transparent, data-backed sales history and client feedback you can verify through major industry platforms
Communication you can count on
Expect proactive updates, clear timelines, and structured action plans so you’re never in the dark.
Negotiation that protects your bottom line
We optimize price, terms, deadlines, and contingencies to keep your equity secure and your timeline intact.
Beyond the numbers, our clients consistently highlight accurate pricing guidance, professional marketing, and smooth contract-to-close management.
For Sellers: How We Maximize Your Sale
Pre-list prep plan – high-ROI fixes, staging guidance, and vetted vendor coordination.
Launch with impact – professional photography, video, and 3D tours that drive traffic.
Targeted buyer campaigns – AI-assisted digital ads and remarketing to in-market buyers.
Offer management – structured deadlines, clean offers, and counter strategies to protect price and timing.
Risk control – timeline management, inspection navigation, appraisal strategy, and financing oversight.
Neighborhood Expertise DFW Relies On
From Arlington, Mansfield, and Midlothian to Fort Worth, Burleson, Grand Prairie, Kennedale, Pantego, Dalworthington Gardens, Southlake, Colleyville, Grapevine, Keller, Trophy Club, TCU overlay, Cedar Hill, Waxahachie, and Venus, our specialists cover the communities North Texas buyers ask about most.
We serve properties in all price ranges and our average price point is $400,000
Luxury & executive properties ($750k+) – We bring targeted strategies for estates, lake front homes, golf-course homes, new-construction luxury, and executive relocations.
Can you talk to us a bit about happiness and what makes you happy?
My family. Everything I do is for them and for our future. I am at my happiest when we are together. We could be doing nothing or we could be on vacation somewhere. It doesn’t matter. They are my happy place.
Contact Info:
- Website: https://www.dfwsfinestrealestate.com/
- Instagram: https://www.instagram.com/laurenkerschen/
- Facebook: https://www.facebook.com/lauren.e.kerschen
- LinkedIn: https://www.linkedin.com/in/lkerschen/
- Youtube: https://www.youtube.com/@laurenkerschenrealtor
