Today we’d like to introduce you to Logan Lockhart
Hi Logan, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’m a proud DFW native, born and raised in Denton. I stayed local for college, attending TCU, where I double-majored in marketing and entrepreneurial management. After graduation, I moved to Dallas for five years to build my career and recently returned to Fort Worth, which is now my forever home.
My career journey began during my time at TCU. It was the connections I made there that led to my first job—a dream opportunity that set me on the path I’m on today. Those early years were full of growth, hard work, and a few tough lessons that helped shape my approach to business.
It was during that first role that I met my two former business partners, and together we grew Blosm Brands into what it is today. Joining the company was a leap of faith that turned out to be one of the best decisions I’ve ever made. Along the way, I discovered how much I genuinely love the intricacies of building a business—not just helping my clients’ businesses thrive, but also growing our own in tandem. I’ve developed a deep passion for every component of business, from operations and finance to marketing and strategy, and I find immense fulfillment in seeing how all the technical pieces come together to drive success. Over the years, that passion only grew, leading me to take the next step. In late 2024, I became the sole owner of Blosm Brands, stepping into the role of CEO to guide the company into its next phase of growth.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Absolutely not. My first real struggles came early in my career, during my first job. I had some growing up to do and made professional mistakes that still make me cringe—but those moments taught me some of the most valuable lessons. Today, challenges are a constant part of owning a business, whether it’s losing a client, navigating team dynamics, or managing the day-to-day uncertainty that comes with responsibility.
The biggest lesson I’ve learned is that success is not linear. As an entrepreneur, you’ll experience really high highs and really low lows, and what matters most is not letting either one define you. When things are going well, it’s important to stay grounded and avoid becoming complacent or reckless. And when times are tough, you have to rebound quickly and keep moving forward. Whether it’s bad circumstances or true failures on your part, each challenge brings an opportunity to grow stronger and wiser for the next chapter.
Through it all, I’ve learned not to root my identity in professional success or failure. Building a strong personal foundation has been key to navigating the ups and downs, and it’s something I continue to prioritize as I grow both personally and professionally.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Blosm Brands is a fully integrated marketing agency specializing in paid media advertising for luxury brands in the e-commerce and direct-to-consumer (DTC) space. Founded in 2018, our mission is to help clients thrive in today’s ever-changing digital landscape by delivering growth-oriented strategies that blend creative excellence with data-driven precision.
We primarily work with brands generating $1-30 million in annual e-commerce revenue, serving industries such as fashion, beauty, personal care, and lifestyle. Our portfolio includes category-defining names like RéVive Skincare, LOLA, and Simon G. Jewelry, and we’re proud of the tailored strategies we’ve developed to help them succeed.
What sets us apart is our holistic approach. Unlike many agencies, we integrate creative capabilities into our services, ensuring that ad content not only captivates visually but also drives results in paid media campaigns. This proprietary approach, combining strategic planning and creative execution, significantly boosts campaign effectiveness and ROI relative to our competitors.
We also know your audience. In fact, we are her! As a team of Millennial and Gen Z women, we intimately understand your customer and her needs—whether she is shopping for luxury items, beauty products, personal care or motherhood. I’m a big believer in staying true to your niche. If you try to be everything to everyone, you end up being nothing to anyone.
Is there a quality that you most attribute to your success?
Grit and determination. The ability to push forward in the face of uncertainty. An innate sense of confidence and ultimately trusting that I’ll figure things out. These qualities have guided me through challenges and allowed me to embrace new opportunities with a sense of purpose.
Contact Info:
- Website: https://blosmbrands.com
- Instagram: https://www.instagram.com/blosmbrands/
- LinkedIn: https://www.linkedin.com/company/blosm-brands/
