Today we’d like to introduce you to Meredith Hudson Quach.
Hi Meredith, thanks for joining us today. We’d love for you to start by introducing yourself.
I grew up in Runaway Bay, Texas, a small town just west of Dallas-Fort Worth. My family is as close-knit as they come, and entrepreneurship runs deep in our roots. Both sides of my grandparents started their own businesses in the area, so I spent my childhood surrounded by people who believed in rolling up their sleeves and figuring things out for themselves. My mom taught school, and my dad ran a construction company. Because of them, I learned early on that there’s more than one way to work hard and make a difference.
Two of my grandfathers cast big shadows over my story—and over what would eventually become True Moxie. One survived as a WWII prisoner of war in the Lost Battalion. Decades later, the other was taken captive by the Taliban while on a mission trip to Afghanistan. Their grit and resolve shaped how I see the world. My paternal grandfather truly influenced my deeply when he began publicly speaking about his time as a POW. He would constantly be asked “how did you survive” and his answer was simple: I decided I was going to survive, and I never let anyone change my mind. I’ve carried that with me always: decide where you’re going, and don’t let anyone change your mind. That stubborn optimism is what inspired the name True Moxie.
My college years didn’t follow a straight line. At UT Austin, I bounced between majors until I landed on something that felt right. I spent a few years working at the Texas State Capitol, soaking up everything I could about public policy and leadership. My love of language (and a Spanish minor) pushed me to take a leap after graduation: I moved to Spain, chasing a fresh start and new adventures. Later, I earned my MBA in Paris, where I was one of the only Americans in my class. Navigating the culture shock and language barriers there gave me some of the best lessons I’ve ever learned.
Coming back to the U.S., I hit the job market at a tough time. I started out as a management trainee at a small regional bank in Oklahoma. At 27 I was an intern, rotating through every department and learning the ropes from the ground up. It was the best crash course I could have asked for. Over time, I worked my way up to director of marketing, and later took on a national marketing role in the mortgage business.
Still, at every step, I felt the itch to do my own thing. That’s how True Moxie came to be. It’s taken a few different shapes over the years, but one thing has been constant: I make a commitment with every client – that their success is my success. I’m all in, every time. As the business has grown and changed, that commitment hasn’t budged.
Now, True Moxie is more than just a business or a name—it’s proof that stubbornness and heart can take you far. I still lean on what I learned from my family, my travels, and my years working in the trenches. At the end of the day, my story is about starting small, holding on tight, and building something that helps other people do the same.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Absolutely not — but I don’t think “smooth” ever builds much character anyway. When I launched True Moxie, I already had a three-year-old and, just one month in, found out I was pregnant again. So there I was — growing a business and a baby at the same time! It shouldn’t surprise anyone that there’s no such thing as maternity leave when you own your own business. Those early years were a blur of late nights, naps between client calls, and trying to balance being the mom I wanted to be with building something I believed in.
I’ve also had seasons where I needed to take on other roles to keep cash flow steady — that’s part of the entrepreneurial reality nobody glamorizes. There have been plenty of moments when my own website or marketing channels took a back seat because I was so focused on helping my clients grow theirs.
But I wouldn’t trade any of it. Every challenge has strengthened my resolve and clarified why I do this work. I get to do what I was meant to do — help businesses find their voice and momentum — and I’m grateful for every hard-won lesson along the way.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
True Moxie is a strategic marketing and brand consultancy that helps businesses cut through the noise with clarity, confidence, and purpose. We specialize in diagnosing what’s holding a brand back, then building the strategy, systems, and messaging that help them move forward.
Our process — Diagnose. Strategize. Systemize. — helps clients go beyond surface-level fixes. We start with a marketing diagnostic to uncover what’s really working (and what’s not), then develop brand messaging and visual direction that align every part of the business around a clear story. From there, we create the systems — websites, content, and campaigns — that make that story work in the real world.
What sets True Moxie apart is our commitment to substance over flash. We don’t chase trends; we build brands that last. I’ve worked in marketing for over two decades, and I’ve seen how easy it is for companies to skip the foundational work and spend more time and money later trying to fix it. At True Moxie, we slow down at the start so you can accelerate with confidence.
But what I’m most proud of isn’t just the work — it’s living the “moxie.” Building this business hasn’t been easy, and that’s exactly why I value every opportunity that comes our way. I know what it takes to earn trust, and I don’t take that lightly. Every project, every client, every conversation gets my full energy because I understand how hard it is to get here — and I’m not going to waste it.
Do you have recommendations for books, apps, blogs, etc?
I’m a Sci-Fi Fantasty fan, so I have to answer with my favorite book series of all time: Dune by Frank Herbert — though Pierce Brown’s Red Rising series is a very close second. I love stories that build whole worlds and explore power dynamics, courage, and the conviction it takes to change them.
If we’re talking business books, The Happiness Advantage by Shawn Achor is one I’ve re-read, re-listened to, and gifted more times than I can count. I actually went looking for my copy recently and realized I must have loaned or given it away again — it’s that good. It’s such a great reminder that mindset and gratitude fuel performance and success far more than external motivators ever do.
Building a StoryBrand by Donald Miller is another favorite that I refer back to constantly — it’s foundational for how I approach brand messaging and clarity in my work. And I’ll always pick up anything written by Seth Godin. His perspective on creativity, leadership, and marketing never fails to challenge and inspire me.
Contact Info:
- Website: https://www.truemoxiehq.com
- Instagram: https://www.instagram.com/true_moxie/
- Facebook: https://www.facebook.com/trumoxi
- LinkedIn: https://www.linkedin.com/in/meredithdnee
Image Credits
Nicole Queen (@thestudioqueen on Instagram)
