Today we’d like to introduce you to Nailah Karim
Nailah, we appreciate you taking the time to share your story with us today. Where does your story begin?
Domeabra Fashion all started with a conversation with my mother. Talking about living in Ghana as a child and the influence it has always had on me. From a very young age, sewing and creating have always been a huge part of my life. I have always been a creative individual but fashion just connected differently.
The name for the brand was originated by my interest of the word, Domeabra. My mother explained the meaning and told me it was the name of a town and a phrase. Once my mother explained it to me, I knew it was the perfect name to use. With two different interpretations, I picked the one that fit best and applied it to my brand, creating my first collection for my graduation exhibition and continuing the path forward.
From the Ghanaian language Twi, Domeabra means “Come to me, if you love me”. Domeabra Fashion exemplifies “Beauty, Excellence, and Confidence”. I believe my brand produces quality one of a kind garments. The garments are
bold and allow you to stand out. Every garment has meaningful African prints incorporated into the design.
A little bit of background on me. I am the CEO of Domeabra Fashion. I have an Associate’s degree from the University of the Fraser Valley and a Bachelor’s Degree from Indiana University in Fashion Design. I have a variety of skills in beading, sewing, pattern drafting, photography, videography, etc. I want to be able to change the way fashion uses African prints, while incorporating my heritage into each and every design. I love it when I can put a smile on a client’s face and bring their vision to life.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome? It definitely hasn’t been a smooth road. I have always had doubt and have felt
like I wasn’t able to get as much brand exposure necessary. I always try to incorporate my designs in the outfits I create and bring awareness to my brand with word of mouth.
Even when it’s felt like I’ve had obstacles in my way, I have always had a great support system around me. From friends and family supporting me, modeling for me, directing photoshoots for me, helping me when I have a mental block and providing me with advice and feedback on how to improve my brand.
The obstacles have definitely made me second guess. Then I remember how far I’ve come and how many people have worn my designs and the custom garments I’ve made for them, it just reminds me my brand has a purpose and has a place in the fashion industry.
There is a quote that has stuck with me and has given me hope and faith to keep going; “If something is taking longer than you expect, remember it takes 13 hours to build a Toyota and 6 months to build a Rolls Royce.” ~ Jay Shetty
As you know, we’re big fans of Domeabra Fashion. For our readers who might not be as familiar what can you tell them about the brand? Domeabra Fashion creates one of a kind pieces and custom designs for men and women. We believe that every garment or piece should express and represent who you are. We provide authentic African prints for custom garments and for our one of a kind pieces. We create and sew everything in house. We also provide alteration services for men and women.
We believe what sets us apart from others is trying to create modern designs with African prints while representing our culture and heritage as much as possible. Our brand has created multiple original pieces, participated and curated multiple fashion shows all while practicing sustainable fashion.
We want our customers and future customers to know that we are always willing to bring their vision to life. We are ready for any challenge that’ll come our way.
What was your favorite childhood memory?
One of my favorite childhood memories is when I was living in Ghana. My grandfather would tell us stories, teach us the culture and tell us about his childhood and how he grew up in Brofoyedru. He would always have Kingsbite chocolate with him and make us guess which hand it was in. Being around him was so peaceful and it always brought a lot of love and laughter.
Contact Info:
- Website: https://www.domeabrafashion.com/
- Instagram: https://www.instagram.com/domeabrafashion/?hl=en
- Facebook: https://www.facebook.com/domeabrafashion/
- Twitter: https://twitter.com/domeabrafashion
- Youtube: https://www.youtube.com/channel/UCQdp3jVhngUJq6XCQ8h_JeA
- Other: https://www.tiktok.com/@domeabrafashion
Image Credits
• Domeabra Fashion
• Domeabra Fashion
• Bree Danielz Photography
• @zaawadi (IG)
• @way.too.g (IG)
• Domeabra Fashion
