Today we’d like to introduce you to Sabrina Webster.
Hi Sabrina, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My business began with a mother’s love and a desire to help my children. When my third child was born, we faced a challenge eczema. His case was the very severe, as he was born with it, and from infancy, I struggled to keep his skin moisturized and soothed. I searched high and low for a solution, buying countless lotions and creams from store shelves, but nothing seemed to work.
One day, out of sheer frustration, I had an idea: Why not create my own lotion? I went to the store, bought a basic lotion base, and added oils I thought might help. To my amazement, the lotion worked! But, I wasn’t satisfied with just a quick fix. If I was going to create a product for my son, I wanted to control every ingredient that went into it. I wanted to know exactly what was touching his delicate skin.
That desire led me to start researching. I dove deep into understanding how lotions were made, why they were formulated in certain ways, and how they had evolved over time. My non-scientific background didn’t stop me; I was a mother, and that instinct to protect my family pushed me forward.
After a few trial batches, I succeeded. The lotion not only helped my son’s eczema but also nourished and improved his skin. It felt like a breakthrough — and that was just the beginning. I didn’t want to stop there. I began to think about all the ways I could create products to help my family. Skin care wasn’t just about lotions; it was about soaps, creams, body butters, and everything that touched our skin. If I could make products that worked for my children, surely I could share them with others.
The more I researched, the more I realized that I could create a full line of skincare products that were both effective and not harmful. Products that didn’t contain chemicals, or hidden ingredients, but were instead made with love, care, and hand selected ingredients.
Today, my business is more than just a way to care for my family. It’s a mission to help others feel good in their skin — naturally. I have the ability to control every ingredient in every product, ensuring that it’s safe, nourishing, and, most importantly, effective. My goal is simple: to create products that allow everyone to experience healthier, happier skin, just as I’ve seen with my own family.
What started as a personal journey has grown into a business built on care, transparency, and a commitment to helping others. It’s not just about the products; it’s about knowing you’re giving your skin the best nature has to offer. My children’s eczema led me to this purpose, and now, I’m proud to share the fruits of that journey with the world.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It started off as a smooth road and then life happened. My grandmother, father and best friend passed away all within months of each other right at the point of when my business was about to take off. It took a toll on me and I had to find ways to push myself. I had to keep reminding myself that if they were still here they would be encouraging me to keep on going. As a new business the biggest challenge is getting your name out there. I have attended a lot of vendor events and some do well and some don’t, regardless of how you do you have to keep pushing. Even if you only make one sale, instead of being down celebrate that sale. Marketing is a huge challenge for me as you have to make sure that you are marketing to the right audience and that you are providing your audience what they want to see, or giving them information that they want to hear.
Appreciate you sharing that. What should we know about E’Zina Care?
At E’Zina Care, every product begins with a deep, personal commitment. My journey into skincare started as a mother’s search for a solution to her children’s eczema. What began as a desperate attempt to create something safe and effective for my family has grown into a business rooted in love, dedication, and a desire to help everyone feel good in their skin.
The name “E’Zina” comes from the meaning of beauty — to bring beauty. That’s my mission: to enhance the natural beauty of every skin type. I specialize in crafting a wide range of skincare products designed to nourish, soothe, and beautify the skin. From moisturizers and lotions to soaps and body butters, I make sure every product is formulated to deliver the best results.
I don’t rely on a third-party manufacturer. I am the manufacturer. Every product you see in my collection is handmade by me, from start to finish. I take pride in every batch I create, ensuring that each one meets the highest standards of care and quality. It’s a process I’ve perfected, and I don’t rush it. Every ingredient is carefully selected, and each step is thoughtfully executed to create a product that not only works, but feels luxurious on your skin.
When you use an E’Zina Care product, you’ll notice the silky smooth feeling it leaves behind. This is the result of my precise, careful process, designed to ensure that the textures and effects are nothing short of amazing. The products practically sell themselves — all you need to do is try them and feel the difference.
What’s more, I don’t compromise on quality. My products are not only effective, but they last a long time, providing you with lasting value and the peace of mind that comes from using something truly special. I believe in creating skincare that brings out the best in your skin, using only the safest, most natural ingredients. No shortcuts. No sacrifices.
E’Zina Care is more than just a brand; it’s a personal promise to you and your skin. My goal is to help everyone experience their most beautiful, healthy skin. I take pride in every product I make because I want you to feel confident and radiant, every day.
How do you define success?
To me, success is the ability to do what you love in a way that not only supports your family but also helps others. It’s about fulfillment and accomplishment. Every product I sell is a success because I only offer items I’ve personally tested and believe in—never just “okay” products. Success is also reflected in the stories I receive from my customers, hearing how my products are making a difference for them and their families.
Pricing:
- Body souffle $39.99 16 oz jar
- Body Lotion $25.00 13.5 oz bottle
- Bar Soaps $7.00 4 to 5 oz
- Beard Cream $22 8 oz bottle
- Body Polisher $39.50 13.5oz bottle
Contact Info:
- Website: www.ezinacare.co
- Instagram: ezina_care
- Other: customersupport@ezinacare.co
