Today we’d like to introduce you to Sandy Russell.
Hi Sandy, so excited to have you with us today. What can you tell us about your story?
Hi, I’m Sandy, and I’m so glad to share a bit of my journey with you! I’ve been married to my incredible husband, Danny, for 18 wonderful months. Together, we’re blessed with a big, beautiful blended family: four amazing adult children, four wonderful in-laws, and eight precious Grandblessings! We love traveling, catching live music, and occasionally enjoying a quiet evening at home.
My journey into event planning began in the late ’90s while working as the Executive Assistant to the Senior Pastor at a local church. That role sparked my passion for events, as I planned everything from weddings and funerals to conferences and theatrical productions. Over the years, I continued working as an Executive Assistant—honing skills in hospitality, logistics, scheduling, and people management—all of which naturally translated to event planning.
Even while working full-time, I found myself planning events for friends and family, purely as a labor of love. In 2019, a dear friend encouraged me to turn that passion into a profession—and I did just that. I launched Agape Events LLC. Starting just before a global pandemic was tough, but I stayed the course. In just three years, I transitioned from my EA job to running my business full time.
In 2020, we hosted just 9 events with the help of a single volunteer assistant (and a lot of prayers). By 2024, we completed around 50 events with a team of six paid assistants—and one dedicated volunteer husband! Our growth has been steady and deeply rewarding.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Starting out as a single woman with limited income was challenging. Building clientele and inventory took time, and launching in the midst of COVID-19 added an extra layer of difficulty. But through it all, God has provided exactly what we’ve needed—every step of the way.
One of my biggest personal hurdles has been battling self-doubt. Believing that my work was “good enough” was a struggle I had to confront head-on. Today, the joy and satisfaction from happy clients is a constant reminder that—yes—it absolutely is good enough.
We’ve been impressed with Agape Events LLC, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
We provide event planning, decorating, and coordinating for all kinds of gatherings—from intimate dinners and baby showers to milestone birthdays and grand weddings. What sets us apart is our heart: we’re a faith-based company striving to show the love of Jesus in everything we do.
“Agape” represents the highest form of love—selfless, sacrificial, and unconditional. That’s how we approach our work: with total commitment to excellence and service, no matter the circumstances.
Whether it’s a wedding, memorial, birthday, or corporate event, we serve clients who appreciate the time, care, and skill it takes to bring a vision to life. No event is too small, no budget too modest. We work with what you have to create something meaningful and beautiful.
What matters most to you?
Our heart is for people. We want every client to feel like we’ve poured ourselves into making their event a success. We bring the same energy and excellence whether it’s a gathering for 10 or 1,000. At Agape Events, it’s never just about the decorations or the timeline—it’s about love, service, and creating moments that matter.
Contact Info:
- Website: https://www.agapeevents.net
- Instagram: https://www.instagram.com/agapeevents/
- Facebook: https://www.facebook.com/agapeeventstexas/
Image Credits
Mariel and Joey Photography
Kimberley Ritchie Photography
Kickin’ It Media Group
Knox Photography
