Today we’d like to introduce you to Tiffany Fulcher.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My entrepreneurial journey didn’t start with a business plan. It started with a layoff, a newborn, and a decision to build something from nothing.
Eighteen years ago, I had just stepped away from a career in education to become a stay-at-home mom. Before that, I worked in corporate—in sales and HR within the financial services and tech industries. I was home for three months when my husband was unexpectedly laid off—part of a company-wide reduction that eliminated half the staff.
But where others might have seen a crisis, I saw an opening.
My husband had been moonlighting with another company, and I encouraged him to reach out about more hours. By Thursday, the company owner told him he could start full-time on Monday. Within days, we hired most of the team that had been laid off alongside him—and Marcole Software Consulting was born. Today, we service the same industries I came from—financial services and tech.
Nothing about our situation was ideal. I had a four-year-old daughter and a newborn son. But we worked with what we had.
I handled the backend operations—doing whatever the business needed, whenever it needed it. Over the years, we grew Marcole into a thriving software development company, generating seven figures in revenue consistently for more than seven years.
Building one business wasn’t enough to quiet the ideas in my mind. I started a blog documenting life as a mother and business owner—and it took off. My writing caught the attention of the Fort Worth Daily Telegram, where I became a contributor covering local events, parenting, and entrepreneurship. That visibility eventually led to TV appearances as well.
I was an influencer before that was even a word. I was just sharing what I knew, what was happening around town, what it was like raising kids while running a business.
What I didn’t expect was the response from other women.
They wanted to know how I did it how I balanced motherhood and business, how I built something while being present for my children. At the time, working from home wasn’t the norm. Autonomy felt like a luxury most women didn’t have access to.
So I started having coffee dates. One conversation at a time, I helped women see what was possible, coaching before I ever called it that.
I didn’t see it as anything groundbreaking. But these women wanted more freedom. They wanted to be active parents and build something of their own. I just showed them it was possible.
Those conversations eventually became Tiffany Fulcher Enterprise, a coaching and speaking business where I helped women build businesses on their own terms. I led group programs, private coaching, and spoke on stages everywhere.
And then everything stopped.
In 2019, I lost my oldest daughter to cancer.
I hit a wall. There’s no other way to describe it.
For years, I stepped back. The coaching stopped. The speaking stopped. I focused on healing, on my family, on simply getting through.
It wasn’t until last year that I felt ready to return.
When I re-entered the coaching space, I came back with sharper focus and deeper clarity. I launched ConvertHer™, a membership community built specifically for women entrepreneurs who struggle with sales.
Sales is the area I’ve watched women struggle with most over the years. They have the offer. They have the talent. But they don’t have a system that makes selling feel simple. That’s what I’m here to fix.
ConvertHer™ combines my corporate sales background with the systems-thinking I developed building a seven-figure company—wrapped in the warmth of those early coffee dates.
I’m back now. More focused. More determined. More passionate than ever to help women build the lives they actually want.
We all face challenges, but looking back would you describe it as a relatively smooth road?
it hasnt been smooth at all my husband and i started our company with 5k banked and really no back up plan, it was hard coming from a bi-weekly paycheck to client delivery and then paying others. we’ve had so many set backs over the last 18 yrs but the hardest one was losing our daughter and still running a business nothing can prepare you for that, i will say that any successful business will face difficulties its part of the process, learning how to grow, reiterate and overcome is the business story
6:58 PM
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
ConvertHer™ is a sales education brand and membership community built for women entrepreneurs who want to sell weekly with confidence and build scalable revenue.
We specialize in helping women break the feast-and-famine cycle by implementing a simple, repeatable sales system. Most entrepreneurs don’t struggle because their offer isn’t good — they struggle because they’ve never been given structure. ConvertHer™ focuses on revenue-first business building: clear messaging, a weekly sales rhythm, proven scripts, and AI-supported tools that simplify selling.
What sets ConvertHer™ apart is our emphasis on rhythm over hype. We don’t teach hustle culture. We teach structure. Our 5-part sales framework helps women remove emotion from the sales process and replace it with clarity and consistency.
Brand-wise, I’m most proud of how ConvertHer™ empowers women to see selling as leadership — not pressure. We normalize weekly selling, scalable systems, and revenue that grows sustainably.
Readers should know that ConvertHer™ is for women who already have an offer and are ready to stop winging it. It’s a space for confident sales, consistent clients, and scalable revenue — built through strategy, systems, and smart implementation.“In addition to ConvertHer™, I also run sales/marketing for Marcole Software Consulting (which is my company i co-own with my spouse) where we build the backend systems and infrastructure that support scalable growth.”
Let’s talk about our city – what do you love? What do you not love?
I love the DFW metroplex (although i live in the burbs). I travel often, but there’s something about coming home that never gets old. The food, the culture, the people, and the connections here are truly unmatched. There’s always something happening from events and dining to new business opportunities and the entrepreneurial energy is strong. If you’re building something, Dallas is a great place to do it. never mind you can get to almost any where in the world from dfw airport which also centrally located, whats not to love
The only thing I’d change? I wish our downtown areas were a bit more walkable. But that’s Texas in general, we’re definitely a car-dependent state.
Pricing:
- 67/month starting for my membership
Contact Info:
- Website: https://www.tiffanyfulcher.co
- Instagram: @tiffulcher
- LinkedIn: https://www.linkedin.com/in/tiffulcher/
- Youtube: https://www.youtube.com/@tiffulcher
Image Credits
Whitney Blocker on Instagram she is @whitneybjordan, wbjordanphotos
