Today we’d like to introduce you to Antonella Pisani.
Hi Antonella, thanks for joining us today. We’d love for you to start by introducing yourself.
I’m the CEO and founder of Eyeful Media, a digital marketing and strategy agency headquartered in Dallas, with employees in 16 states. I’m also very proud to serve on Dwell with Dignity’s Board of Directors and the North Texas Food Bank’s Advisory Council.
My first job in marketing was an internship for Snowboarding magazine at 17 yrs. old, and my career has spanned every aspect of digital over the past 26 years. I would have never guessed that a work study job building websites for my professors would have led to eCommerce leadership roles at Proflowers, Guitar Center, JCPenney, and Fossil.
On the personal side, I am a first-generation American and grew up in San Diego. My parents were born in Latin America, and I’m grateful to be fluent in Spanish and Portuguese.
We all face challenges, but looking back would you describe it as a relatively smooth road?
There have been plenty of challenges along the way! Over the course of my career, some of the business cultures I worked within were awesome, and others were a bit toxic.
As an entrepreneur, you also learn to navigate challenges on a daily basis – from trying to get the best people on board early in your company’s history to understanding taxes in various cities. We had a couple of people early on that didn’t work out, and I remember considering throwing in the towel on one aspect of the business. That’s now a thriving area for us, but it was a tough few months.
The biggest challenge is always finding the right balance between structure and the preservation of startup culture – it’s a tough road to navigate, especially as the business grows.
Appreciate you sharing that. What should we know about Eyeful Media?
We are a very purpose-driven digital marketing and strategy firm. Our primary focus is providing performance marketing services for mid-market companies and private equity firms, spanning industries from luxury retail, to restaurant groups, tires, and software. This includes SEO, paid search, shopping ads, paid social, marketplace management, and more. We are a Shopify Plus certified partner, as well.
We are knows for a few things:
First, our values and way of working. We believe in full transparency, humility, and generosity.
Second, we facilitate direct relationships between marketers and our clients. Unlike many agencies that use account managers, we have eliminated that layer.
Third, the profile of our people. We only hire experienced marketers and the average on our team is about 13 years of digital experience.
I’m most proud of the strength of our culture. It’s a great group and we supported 18 different charities last year.
Any big plans?
Our plans are to keep scaling the agency to support more clients inside and outside of the metroplex, so long as we can stay true to our values. We have high standards for ourselves, both in terms of culture and work product, so we have always been very thoughtful about the pace of growth.
This year, we are also starting to share our knowledge more broadly – through writing, podcasts, and more. And we’re looking forward to continuing to support some of the awesome nonprofits here in Dallas!
Contact Info:
- Website: https://www.eyefulmedia.com/
- Instagram: https://www.instagram.com/eyefulmedia/
- Facebook: https://www.facebook.com/eyefulmedia
- Linkedin: https://www.linkedin.com/in/antonellapisani/
- Twitter: https://twitter.com/eyefulmedia
- Other: 2022: https://www.inc.com/profile/Eyeful-Media
Image Credits
Jonathan Zizzo
