Today we’d like to introduce you to Deandria Simpson
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My real estate journey began in late 2019, right before the pandemic disrupted the world. I initially entered the mortgage industry back in 2008, focusing on the servicing side. After experiencing several layoffs, I made the decision to switch gears and pursue a career as a Realtor. Starting out in the midst of a pandemic presented significant challenges—I didn’t close a single sale in my first two years, which left me feeling disheartened. However, during this period, I dedicated myself to learning, expanding my network, and intensifying my marketing efforts.
In 2022, I took a leap of faith and decided to focus on real estate full-time, joining a team to support my growth. By the end of the year, I had completed 24 transactions, ranging from home purchases and sales to land acquisitions, investment properties, and rental deals. My efforts were recognized with multiple accolades from my team and brokerage for both sales performance and service excellence.
My proudest moment came in 2023 when I was named one of the Best of Dallas Realtors by DMagazine. Now, in 2024, I’m part of a dynamic team of women, and we’re on track to help even more families achieve their dreams of homeownership this year and in the years to come!
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
My road to success in real estate has been a tough journey. One of the most significant obstacles I encountered was launching my career just as the world was grappling with the onset of the pandemic. The uncertainty of the market, coupled with lockdowns and restrictions, made it incredibly difficult to connect with clients and build momentum. For the first two years, I struggled with the reality of no sales, despite my best efforts. It was a period filled with self-doubt and frustration, but also one of growth.
Another challenge was transitioning from the mortgage servicing side of the industry, where I had spent over a decade, to becoming a Realtor. While my background provided me with valuable insights, it was a steep learning curve to adapt to the fast-paced, client-facing side of real estate. The industry is highly competitive, and standing out among seasoned professionals required not just skill, but also strategic networking and relentless marketing.
Additionally, the constant changes in the market—whether due to fluctuating interest rates, evolving buyer preferences, or regulatory shifts—have demanded that I stay informed and flexible. Balancing these external pressures while trying to establish myself in a new career was a daunting task. However, these challenges have shaped me into a more resourceful and resilient Realtor.
Through perseverance, continued education, and the support of a strong team, I’ve been able to overcome these obstacles. Each challenge has been a stepping stone, pushing me to refine my strategies and ultimately contribute to my success in the industry. Today, I can look back on those early struggles as key moments that prepared me for the achievements and milestones that followed.
Thanks – so what else should our readers know about DeeRealEstateGuru- Real Estate Agent ?
My real estate business is built on a foundation of integrity, personalized service, and a deep commitment to helping clients achieve their dreams of homeownership. I specialize in residential real estate, with a particular focus on guiding first-time homebuyers, investors, and families looking to buy or sell property all over the Dallas Metroplex and surrounding areas. What sets me apart is my background in the mortgage industry, which allows me to offer clients a unique perspective on the entire home-buying process, from financing to closing.
I am known for my dedication to providing an exceptional client experience. My approach is highly personalized—each client receives tailored guidance that meets their specific needs and goals. I take the time to educate my clients, empowering them to make informed decisions throughout their real estate journey. Whether it’s negotiating the best deal or finding the perfect home, I am committed to delivering results that exceed expectations.
Brand-wise, I am most proud of the recognition I’ve received for my service and sales performance. Being named one of the Best of Dallas Realtors in DMagazine was a significant milestone that reflects the hard work and dedication I put into my business. This recognition, coupled with the trust and referrals I receive from satisfied clients, reinforces my commitment to excellence.
I want readers to know that my business is not just about transactions—it’s about building relationships. I am passionate about helping people achieve their real estate goals, whether they’re buying their first home, expanding their investment portfolio, or finding a place to settle down and grow. My services extend beyond the closing table; I aim to be a trusted resource and advisor for my clients, providing ongoing support and guidance even after the sale.
In a competitive market, what truly sets my brand apart is the combination of industry expertise, personalized service, and a genuine passion for helping others. My team and I are here to make the real estate process as smooth and rewarding as possible, ensuring that every client feels confident and supported every step of the way.
What’s next?
Looking ahead, I’m excited to continue growing my business and expanding my impact in the real estate community. One of my key goals for the future is to further develop my expertise in investment properties, helping more clients build wealth through real estate. I also plan to deepen my focus on education, providing more resources and support for first-time homebuyers to navigate the complexities of the market with confidence.
In terms of big changes, I’m exploring the possibility of expanding my team to better serve a broader range of clients. I believe that by bringing in additional talented professionals who share my values and dedication to client success, we can reach even more families and investors across the Dallas area.
Another exciting area of focus is embracing new technology and marketing strategies to stay ahead of industry trends. This includes leveraging digital tools to enhance the client experience, from virtual tours to personalized marketing campaigns, making the buying and selling process more efficient and accessible.
Ultimately, my long-term vision is to establish my brand as a go-to resource for all things real estate in the Dallas area, known not only for our sales success but for the genuine relationships we build with our clients. I’m looking forward to continuing this journey, helping more people achieve their real estate dreams, and making a positive impact on the communities we serve.
Contact Info:
- Website: deandriasimpson.exprealty.com
- Instagram: @deerealestateguru
- Facebook: www.facebook.com/deetherealtorkw
Image Credits
Photo Credit :Jasmyn Renee Photography
