Today we’d like to introduce you to Elina.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My journey really started with my son. When he was a baby, he struggled with terrible eczema, and as a mom, I became much more aware of what I was putting on his skin. That led me down the path of looking more closely at the ingredients not only in our skincare, but in the everyday products we were using throughout our home.
I started researching ingredients and learning how to make my own products because I wanted simple, nourishing options that I felt good about using on my children and our family. I started with just one product, and from there it naturally grew. I would see something we used regularly and think, “I could make that myself,” and I would find a way to create my own version with clean, thoughtfully chosen ingredients.
Over time, what started as something I was simply making for my own family grew into Salt Fields Wellness. Most of the products I sell today began as something we actually used in our own home first. Knowing what is in the products we put on our bodies has always been incredibly important to me, especially as a mom. I wanted to create products that were effective, nourishing, and made with ingredients I could feel confident using on my own family.
It’s been a very organic journey, one product turned into another, and eventually something that began because I wanted better options for my son became a business that allows me to share those same products with other families.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t always been a smooth road. A lot of what I’ve learned has come through trial and error. When you’re creating products from scratch, not every recipe works the first time or even the second or third time! I’ve had plenty of failed batches and products I’ve had to toss because they simply didn’t turn out the way I wanted. It can be frustrating, especially when you’ve invested time and ingredients into something, but every failed attempt has taught me something and helped me create a better product in the end.
Another big learning curve has been the business side of things. I started this because I loved creating products, but running a business involves so much more than making them. Learning social media, marketing, packaging, photography, and how to actually get your products in front of people has been a whole different journey. I’m still learning as I go, but I think that’s also part of what has made growing Salt Fields so rewarding.
Thanks – so what else should our readers know about Salt Fields Wellness ?
Salt Fields Wellness is a small-batch skincare and wellness company centered around simple, thoughtfully chosen ingredients. I create everything from skincare and body care to wellness products, and one of the things that sets Salt Fields apart is that these aren’t products I created just because I thought they would sell. Most of them started as something I wanted or needed for my own family and are products we genuinely use in our home.
I’m very intentional about the ingredients I choose and try to keep my formulations simple and purposeful. Everything is made in small batches, and I’m constantly researching, learning, and improving my products. I think there’s something special about knowing the person behind what you’re buying and knowing that your products were actually made by hand with care rather than mass-produced.
My faith is also a big part of Salt Fields. The name comes from Matthew 5:13, “You are the salt of the earth,” and I really view this business as something God has allowed me to steward. I want to honor Him in the way I run it, the way I treat my customers, and the products I create.
What I’m most proud of is seeing people come back because something I made has become part of their everyday routine. Salt Fields has grown very organically, mostly through word of mouth and our local community, and knowing that people trust something I’ve created enough to use it on themselves and their families means a lot to me.
Let’s talk about our city – what do you love? What do you not love?
What I love most about our city is how supportive the community is of small businesses. There’s such a strong desire to shop local and support the people behind the businesses, and as a small business owner, that means so much to me. I’ve really loved getting to know people in our community and seeing how much they want local businesses to succeed.
If I had to choose something I love least, it would probably be our Texas summers! When you make skincare and wellness products that can be sensitive to the heat, those 100-degree days definitely make outdoor markets a little challenging. But I suppose that’s just part of doing business in Texas!
Contact Info:
- Website: https://www.saltfieldswellness.com/
- Instagram: https://www.instagram.com/saltfieldswellness?igsh=MXJmenEwM21qMHVjMw%3D%3D&utm_source=qr
- Facebook: https://www.facebook.com/share/JJcypc2pw6NaGGQu/?mibextid=LQQJ4d
