Today we’d like to introduce you to Hassan Bawab.
Hassan Bawab (born July 8, 1980) is a Lebanese American entrepreneur, author, speaker, and cryptocurrency expert. He is the founder and CEO of Magic Logix, ASIMI, and Cryptela. He was also the president of Arab American Cultural Society (AACS) from 2018 to 2020.
Early life and education
Bawab was born in Beirut on July 8, 1980, and moved to the USA in 1999. In 2000, Bawab went to the University of North Texas, where he studied computer science and graduated with a bachelor’s degree in 2004. In 2011, he completed a certification in marketing at Southern Methodist University. Bawab also holds degrees in mathematics and technical writing.
Career
In 2005, Bawab joined FedEx as a senior technical analyst. During that time, he had already founded Magic Logix, a digital marketing agency. He left FedEx in 2007 and started working full-time for his company. In 2018, Bawab served as the Arab American Cultural Society president for a year. As the president, he played a significant role in promoting the Arab culture in America and raising awareness about Arab culture among the American public.
After the success of his startup, Magic Logix, Bawab entered into the cryptocurrency industry and launched two ventures in 2021, Cryptela and ASIMI. Cryptela provides news, reviews, and education about cryptocurrency, trading, and mining, while ASIMI is a crypto token. In May 2022, he became the managing partner of Crimson Coward, a fast-food chain.
Bawab publishes articles about innovative web development, ecommerce strategies, marketing automation, SEO trends, and digital marketing. In 2012, he published his book, “How to Work with a Digital Marketing Agency.” The book discusses digital marketing and how to use marketing tools and automation.
Bawab is also a public speaker and has spoken on several platforms, including the University of North Texas, Google, Inbound Marketing Summit, SMX, Drupal Days, Social Media Club, and industry conventions.
Accolades
In 2016, Bawab received the Dallas Business Journal’s Minority Leaders Awards and was named to its Top 40 CEOs Under 40 list in 2011. He was also selected as one of the Top 14 Marketers in Dallas Fort Worth. He has been honored as a guest lecturer at global events and conferences, including the University of North Texas, the University of Texas at Dallas, and Southern Methodist University.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Dealing with employees, finding the right partners
We’ve been impressed with Magic Logix, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Magic Logix is a full-service digital marketing agency that offers a range of services, including web design and development, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing. The company was founded in 2004 and is based in Dallas, Texas. Magic Logix has worked with a variety of clients from different industries, including healthcare, education, finance, and technology. The company’s goal is to help businesses increase their online visibility, generate leads, and ultimately grow their business through effective digital marketing strategies. We have worked with several brands, such as Capital One, FedEx, Marriott, Cryptela, Crimson Coward, and Talend.
We’d love to hear about what you think about risk-taking.
There are several risks associated with managing a digital marketing agency. Here are a few:
Lack of clarity in goals and objectives: If there is a lack of clarity in the goals and objectives of a digital marketing campaign, it can lead to confusion and misalignment between the agency and the client. This can result in the campaign not meeting the client’s expectations, and the agency may end up losing the client’s trust.
Ineffective communication: Communication is key to any successful business relationship, and it’s particularly important when managing a digital marketing agency. Poor communication can lead to misunderstandings, missed deadlines, and ineffective campaigns. To mitigate this risk, it’s important to establish clear lines of communication and set expectations early on.
Limited budget: Digital marketing can be expensive, and if the client has a limited budget, the agency may struggle to deliver results. In this case, the agency should be transparent with the client about what can realistically be achieved within their budget, and work with them to develop a cost-effective strategy.
Unforeseen changes in the market: Digital marketing is a constantly evolving field, and changes in technology, search engine algorithms, or social media platforms can impact the success of a campaign. To mitigate this risk, the agency should stay up to date with industry trends and be adaptable to changes in the market.
Failure to deliver results: Ultimately, the biggest risk associated with managing a digital marketing agency is the failure to deliver results. This can damage the agency’s reputation and lead to the loss of clients. To minimize this risk, the agency should establish clear goals and metrics at the outset of the campaign and regularly report on progress to the client. If the campaign is not meeting expectations, the agency should work with the client to make adjustments and improve performance.
Contact Info:
- Website: www.magiclogix.com
- Instagram: https://www.instagram.com/magiclogix/
- Facebook: https://www.facebook.com/magiclogix
- Linkedin: https://www.linkedin.com/company/magic-logix/
- Twitter: https://twitter.com/magiclogix
