Today we’d like to introduce you to Kenocha Epperson.
Hi Kenocha, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I have a college friend group and our groupchat is called Shambles/Estas Lit. We started monthly Zoom calls to spill tea and hold us accountable for creating multiple forms of passive income. My idea was to start a candle line with a healthy and eco-friendly wax. For my 29th birthday, Shambles/Estas Lit purchased the supplies needed to start making candles. This event initiated the the reason why my scents are named after or by people who have supported me because I want to honor them as they have me. I created the name, The Luxe K, because it was named after my first apartment and that is where I pour all of the candles and melts. The Luxe K officially opened on December 1. 2023. We have not been in business a full year yet and have already sold over 1000 candles!! We currently have 7 scents with 5 additional scent being released September for our fall line. We only use all-natural soy wax and organic paper and cotton entwined wicks to decrease soot and unnatural inhalants.
I never had the dream to run my own business but this truly has been an amazing experience! The amount of support I have received has been overwhelming and I am truly grateful for everyone who has helped my business and I grow.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The road has not been smooth but its been a great ride. It reminds me of a rollercoaster lol. Making candles has been therapeutic but running a business is stressful. Taxes, permits, marketing, networking, and ensuring you are meeting the state’s requirements is overwhelming. You need to get your products in people’s faces so marketing is everything. I am not a social media person and so that was a huge learning curve. But you’ll also want an email list so you can consistently reach those consumers which is an additional cost. The entirety of running a business is more than pouring candles which was something I did not consider. Luckily, I have friends who own their businesses and in marketing/PR so their guidance really helped me navigate through the obstacles.
We’ve been impressed with The Luxe K, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
The Luxe K is a luxury aromatic products company. Our products contain 100% all-natural soy wax with organic paper and cotton entwined wicks. The founder and CEO’s, Kenocha, goal was to create a luxury brand with affordable prices that is also healthy to inhale and environmental friendly. When lit, each candle has minimum soot with burning due to the organic paper and cotton entwined wicks used. All products contain animal cruelty free fragrance oils. As we grow, our goal is to offer more aromatic products besides candles and wax melts to create relaxing and soothing environment.
Any big plans?
Our plans for the future include a line of luxury aromatic products. We would love to create wall plugs, car fresheners, room sprays, and reed diffusers. Additionally, having consistent pop up candle making experiences while collaborating with other small businesses.
Pricing:
- $15 for 6 oz
- $20 for 8 oz
- $26 for 26 oz
- $5 wax melts
Contact Info:
- Website: www.theluxek.com
- Instagram: https://www.instagram.com/theluxekllc/
- Facebook: https://www.facebook.com/profile.php?id=61553298426924
- Other: https://luxekenocha.etsy.com
