Today we’d like to introduce you to Strength Society. Them and their team share their story with us below:
Strength Society was founded by Aurora Arlt, David Bernal, and Weston Montgomery. We all met while working as coaches at a sports training facility in Dallas in 2017. Aurora moved back to Colorado while Wes and David continued growing as coaches in Dallas.
I think like a lot of folks in 2020, we all had some time to reflect and ask ourselves what we wanted out of our lives. At the end of March in 2020, David reached out to Aurora and asked if she would ever consider moving back to Texas to start a gym with him and Wes. Nearly two years later, here we are!
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
It definitely has not come without struggle. We started a gym in the midst of a pandemic while a number of known gyms and other businesses were shutting down or filing for bankruptcy. Add to that the fact that all three of us were brand new business owners with very little leverage to convince landlords or bank institutions that we would be viable candidates for a lease or a loan. The struggle to gain viability forced us to nail down our vision, mission, and overall services. We had to be sure about what we were offering in order to convince those around us that this was something different – something worth pursuing.
Alright, so let’s switch gears a bit and talk business. What should we know?
Strength Society is an athletic performance facility dedicated to helping our athletes elevate their game in sport and in life. We specialize in athletic development and strength training for athletes of all ages and sport. We have designed and set up our facility to feel like a collegiate weight room. What you will learn inside of our weight room will take you to the next level in your sport. We touch on the multiple facets of what it takes to be a high-level athlete. We focus on having not just a strong body, but also a strong mind and a strong spirit. We know and teach our athletes that true strength is more than muscle.
We offer Semi-Private and Private 1-on-1 training as well as Fitness Assessments, InBody Scans, and Team Training.
Can you talk to us a bit about the role of luck?
Luck has played a huge role in our business. We are big believers in that we create our own luck by positioning ourselves to receive it. We have always maintained a belief that Strength Society is something special. We have been open to opportunity and growth-minded from day one, and our incredible network has supported us through this journey since the beginning. People have come into our life at just the right moment to help knock down obstacles or become a catalyst for growth. We are incredibly grateful for all of the good luck that our community and network has allowed for us.
Contact Info:
- Email: info@strengthsocietydtx.com
- Website: https://www.strengthsocietydtx.com/
- Instagram: https://www.instagram.com/strengthsociety_dtx/
- Facebook: https://www.facebook.com/Strength-Society-102099318914600
Image Credits
Mitch Lazarko
Lazorko Photography
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