Today we’d like to introduce you to Tori Salazar.
Hi Tori, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstory with our readers.
My husband, at the time, was working over 40 hours a week. I was a stay-at-home mom and college student. We did not have a lot of money, just enough to make it by and feed our children. We were very happy, though; we both come from difficult childhoods, so not having much, we could manage and appreciate the little things. Our children never noticed, but I knew I wanted more for us, my husband as well. As I was in college, I took my marketing courses and learned a lot. I was drawn in and fascinated by the marketing world. I found out quickly that marketing is so essential to every single business in America but came with a hefty price tag. I also knew that there were so many big marketing companies out there locking business owners into contracts and producing empty promises. The gears in my brain started turning. How could a business even grow and invest into marketing if they do not have the revenue to pay for something of such? How can I offer marketing without locking business owners into contracts and stay at a personal and local level with my client? I knew I had a very unique and diamond product to offer, so I created Social Lab Marketing, with zero dollars to my name. The first year was the hardest. At times, I did question myself if what I had in mind was even reachable, but over the years, my clients ended up doing the marketing for me. Word spread about our results, and we grew very fast.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
There is not one business owner in this world that could say their business journey has been smooth. Statistics show 1 out of every 5 businesses fail within the first 18 months and the second to third year, the percent goes up to 40% that fail. To fight through those odds takes dedication, many sleepless nights, tears, and time away from your family. We are in our third, almost fourth year since opening, and to this day, I work into the wee hours of the night and have shed a couple of tears. Marketing is also one of the most stressful industries to be in. I actually just wrote a segment on this topic. If you’re a business owner like myself, you know how precious someone’s business is to them; it is their livelihood. My team and I have the pressure on ourselves daily to make sure we are growing and progressing hundreds of businesses around the world. The biggest misconception about marketing is that it is some sort of magical fairy that is going to make you become rich in a week. Marketing takes time to build, and at least 3-6 months of consistent marketing to have a good baseline of analytics. I think this is the hardest thing to educate to just starting business owners that are desperate. But we also are very understanding, that was us once.
Thanks for sharing that. So, maybe next, you can tell us a bit more about your business.
Our slogan at Social Lab Marketing is “Building successful businesses for generational wealth.” For the past 3 years we have helped businesses create their brand presence and achieve their goals in revenue and growth. Our services include a comprehensive consult to help identify gaps and opportunities and results in a comprehensive plan to get you straight to your goals and dreams when it comes to your business. We are a full-service marketing agency, which allows us to truly tackle all marketing needs. We do strategic SEO, Google, review management, website designing and building, bringing in many real, local followers, keywords, hashtag research, photography, videography, top-of-the-line TV and social media-ready commercials, social media management, logos, digital creation, and more! What sets us apart is that we are a no-contract-based marketing firm, which means we are confident with our results; you’re not married to us ever. We also work within the client’s budget, we are here to help you build, not break your bank. Most importantly, we pride on being personal. Every single client has my cell phone number, and we are in contact weekly with our clients. You never have to call a 1-800 number to reach someone.
Let’s talk about our city – what do you love? What do you not love?
What I love about our community here in the DFW is there is so much opportunity and people to meet. Not only do we have the best skyline in the world (definitely not biased), there is so much to do here, and so much to still be seen. Some of the things my husband and I love to do most are discovering new places to eat, take our children to Klyde Warren for football and picnics, gather our community and host homeless events to feed and clothe the homeless and discover new places for date night.
Pricing:
- Plans starting as low as $500/month
Contact Info:
- Website: www.makemybusinessfamous.com
- Instagram: https://www.instagram.com/sociallabmarketing
- Facebook: https://www.facebook.com/sociallabdfw
Image Credits
Drealynn Photography
