Today we’d like to introduce you to Tracy Lee.
Tracy, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’ve had an entrepreneurial spirit since my 20s. I’ve moved through life balancing corporate jobs and eventually self-employment, each chapter teaching me something new. My journey into crystals began as a deeply personal exploration of self-discovery and transformation at a very difficult time in my life. Through energy work and the healing properties of crystals, I found a powerful connection to their ability to promote balance, confidence, and grounding. This passion eventually grew into DFW Crystals, where I now share the transformative power of crystals and spiritual tools with others. DFW Crystals is a reflection of my personal journey, offering a space for people to explore their own paths of self-care and spiritual growth.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Opening DFW Crystals has been an incredible journey, but it hasn’t always been a smooth road. Like any new business, there have been challenges along the way. One of the biggest struggles has been navigating social media, content creation. It has been a learning curve as we work to grow the business and connect with more customers.
Time management has also been a challenge, balancing the demands of running a business while staying true to my vision of creating a tranquil and welcoming space for customers.
Despite these challenges, my passion for crystals and sharing their transformative power has kept me motivated, and every obstacle has been an opportunity to learn and grow.
Appreciate you sharing that. What should we know about DFW Crystals?
At DFW Crystals, we create a space where people can explore self-care and spiritual growth, offering a carefully curated collection of over 100 types of crystals, candles, jewelry, decks, cleansing bundles and so much more. We ensure there’s something for everyone, whether you’re a seasoned crystal enthusiast or just starting your journey.
In addition to crystals, we provide a wide range of workshops, guided meditations and sound baths; designed to foster connection and help our community navigate their personal paths with clarity and confidence.
What sets us apart is the personal touch and authenticity we bring to everything we do. DFW Crystals was born out of my own journey of self-discovery and transformation, and that authenticity resonates deeply with our customers. We’re not just a store; we’re a community. Our tranquil space is designed to inspire and guide, offering not just products but also experiences that help people align with their highest selves.
Brand-wise, I’m most proud of the community we’ve built and the amazing team of souls at DFW Crystals who are just as dedicated and committed to creating this beautiful space. We’ve become known for our passion, our welcoming environment, and our ability to help customers find the tools they need for balance, grounding, and spiritual growth.
For anyone just beginning their journey, continuing along their path, or discovering DFW Crystals for the first time, I want you to know that we’re here to support you every step of the way. Whether you’re searching for the perfect crystal, exploring the transformative benefits of guided meditation, or simply looking for a peaceful space to reconnect with yourself, DFW Crystals is here for you. It’s all about helping you uncover the tools and practices that resonate with your unique journey.
How do you define success?
Success for me is defined by a combination of personal growth, community impact, and business achievements. On a personal level, it’s about staying aligned with my journey of self-discovery, growth and transformation.
For the business, success is creating a welcoming space where people can explore self-care and spiritual growth, building meaningful connections with our customers, and fostering a supportive community. It’s also about growing DFW Crystals in a way that stays true to my values, such as supporting local artisans and holistic healers, and maintaining authenticity in everything we do.
Contact Info:
- Website: https://www.dfwcrystals.com
- Instagram: @dfw_crystals
- Facebook: https://facebook.com/dfwcrystals
Image Credits
Images taken by Misty Rain-Water and Alexander Coronado
