Alexis Fitch shared their story and experiences with us recently and you can find our conversation below.
Good morning Alexis, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What do the first 90 minutes of your day look like?
My mornings start at 5am, surrounded by the beautiful chaos of getting four kids ready for school. My mom comes over every morning to help, she’s the real MVP of our mornings. Once everyone’s out the door, I grab my coffee, bring the dog along, and head to the warehouse. That’s where I shift gears into business mode, catching up on messages, posting to social media, and working on new digital designs before production begins.
Can you briefly introduce yourself and share what makes you or your brand unique?
“I’m Alexis, zookeeper turned maker, mom, and founder of Animals Anonymous Apparel. What started as a search for clothes featuring the animals I worked with as a zookeeper turned into a brand that helps make the anonymous animals known. Every design we create is inspired by real species and real keepers, printed right here in our family-run warehouse. We release limited-edition designs each month to shine a light on the species that deserve more love and awareness, and so far, our pack has helped donate over $300,000 to wildlife conservation. It’s wild, it’s heartfelt, and it’s all about making a difference one shirt at a time.
Amazing, so let’s take a moment to go back in time. What did you believe about yourself as a child that you no longer believe?
As a child, I believed dreams had an expiration date, that once you reached the goal, that was it. For me, being a zookeeper was the dream. I never thought I’d leave the field, because it felt like everything I’d ever worked toward. But life shifted, and I’ve learned that leaving something you love doesn’t mean losing it. The girl who dreamed of caring for animals grew into a woman building a brand that still protects them, just in a different way. My purpose didn’t end when I left the zoo; it evolved into something even wilder.
Was there ever a time you almost gave up?
There was absolutely a time I almost gave up. Running a small family business while raising four kids isn’t easy, and there were days I questioned if all the late nights and sacrifices were worth it. But every order, every message from a keeper, every conservation donation reminded me, this brand isn’t just mine. It’s a community. It’s purpose. And every time I’ve felt like giving up, something wild and beautiful reminds me why I started.
Sure, so let’s go deeper into your values and how you think. Whom do you admire for their character, not their power?
My parents, without question. They’re the reason I understand what it means to love fiercely and work with purpose. They’ve supported every wild idea I’ve ever had, from zookeeping to building a business, and they’ve done it all with grace, humility, and humor. Their character is what I hope to pass down to my kids
Okay, so before we go, let’s tackle one more area. What is the story you hope people tell about you when you’re gone?
I hope my story tells people that purpose doesn’t have to look perfect. That even in the chaos of life, raising kids, running a business, and finding balance, you can still create something meaningful. I want to be remembered for using what I had, where I was, to do some good in the world.
Contact Info:
- Website: https://www.Animalanontmousapparel.com
- Instagram: https://www.instagram.com/animalsanonymousapparel/
- Linkedin: https://www.linkedin.com/in/animals-anonymous-apparel-6603a2241/
- Facebook: https://www.facebook.com/AnimalsAnonymousApparel
- Youtube: https://www.youtube.com/@animalsanonymousapparel/
- Other: https://linktr.ee/Animalsanonymous
https://www.facebook.com/groups/AnimalsAnonymousApparel/
Image Credits
Alexis Fitch, Ollin (Baby my 4th) Kathrin and Meleia Mclean in first image. Darrell Fitch is my father working embroidery. Bastian is my oldest helping with embroidery. Candy Fitch my Mother and Darrell Fitch my father helping work a booth at a zookeeper conference
