We’re looking forward to introducing you to Edwina Gray. Check out our conversation below.
Edwina, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. When was the last time you felt true joy?
July 25th, the day Terms & Conditions went live, was pure joy because it was dedication made visible. I remember the first voice note, the messy drafts, the calendar blocks I protected, the budget stretches, the tiny daily choices to show up when it wasn’t glamorous, and then watching those quiet decisions become a real body of work. Seeing an idea leave the notebook, survive the edits and the doubt, and arrive in the world with its own heartbeat is the sweetest feeling I know. When people pressed play and told me the songs met them where they were, it felt like the finish line and the starting line at once, a reminder that discipline births beauty, and that staying with something from inception to fruition is its own kind of miracle.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Edwina Gray, and I build where strategy meets soul. I’m the founder of Lady In The Red Dress PR and Marketing, Head of Marketing and A&R at Space Tunez in partnership with The Orchard, and the marketing director behind Nikki Cloud & The Key Team here in DFW. I’m also a vocalist. My latest project, Terms & Conditions, distills a decade in branding and a lifetime in music into four living ideas: clarity, timing, celebration, and resolve. Off stage I architect community, from vendor markets that feel like family to artist platforms that protect both the work and the person. I treat excellence like a daily habit, faith like a compass, and audience impact like the metric that matters.
Okay, so here’s a deep one: What was your earliest memory of feeling powerful?
In kindergarten we had a substitute who quieted our class with a song. She taught us the melody and had us sing it in unison, and as we sang she started walking closer and closer to me. Then she smiled and said, “Little girl, you can sing.” That one sentence made me feel special and powerful, even if only for a moment. When my dad picked me up that afternoon I told him, “Daddy, I want to sing at church on Sunday.” I ran with that affirmation, and I still hold that day as the place where it all began—the first time my voice was seen.
What did suffering teach you that success never could?
If I could dodge suffering I would. I have learned not to mislabel a hard season as failure but to recognize it as formation. Suffering has been the most honest teacher. It stripped away the noise, tested my motives, and deepened my faith. Even when I wanted to ask why, the outcome showed me that pruning and fine tuning were at work. It gave me roots, stamina, and compassion. Success celebrates the harvest; suffering cultivates the soil. Because of it I carry a steadier confidence and a softer heart, and I trust the timing of my growth.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Is the public version of you the real you?
Yes. The public version of me is real; it is the part of me I choose to lead with. I am big on decorum and a positive outlook, not because I am perfect or manage every emotion perfectly, but because I believe peace and professionalism change rooms. I work in marketing and PR, so I cared about my image before I even had one, and I am comfortable with that. I do not post every fear or frustration, and I practice restraint, which is not fake to me, it is discipline. My family and close friends get the unedited angles, but the values are the same in private and in public. I curate; I do not counterfeit. If choosing grace over a clapback reads as inauthentic to someone, that is between them and God. Moreover, I do recognize the value in transparency, but even then it’s still your prerogative.. on what you deem as excess. I’ll be sharing more, but balance is important to me.
Okay, so before we go, let’s tackle one more area. What do you understand deeply that most people don’t?
I understand that the unseen shapes the seen. Spirit comes before strategy for me. Breath and words set a room before I ever walk into it. In music, when my breath is right the note rings true. In business, when my intention is clean the plan lands. I trust seasons, the law of seed and harvest, and the way pruning often comes before promotion. I practice surrender, not passivity, I do what is mine to do and then release the rest. I believe boundaries are love, and that peace is power, not the absence of conflict but authority over reaction. I have learned that gratitude multiplies, that naming a thing gives it direction, and that alignment attracts what chasing cannot. These are not theories to me. They are daily disciplines that shape my art, my leadership, and the way I serve people.
Contact Info:
- Website: https://www.ladyinthereddressblog.com/
- Instagram: https://www.instagram.com/edwinagrayprm
- Linkedin: https://www.linkedin.com/in/edwinagraypr/
- Facebook: https://www.facebook.com/edwina.gray
- Youtube: https://www.youtube.com/therealwinapooh
