We recently had the chance to connect with Felicia Ferrell and have shared our conversation below.
Felicia , really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What are you being called to do now, that you may have been afraid of before?
I am being called to lead women in a way I once didn’t believe I was qualified for. For a long time, I hid behind titles, jobs, and roles because stepping out front felt intimidating.
Now I’m being called to build communities, guide women through transitions, and create spaces where their stories matter like Give Her The Mic.
I used to fear leadership outside of corporate structures, but today I know leadership is who I am, not the job I had. Now I embrace it.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Felicia Ferrell, also known as The Executive Maven, and I help women over 40 navigate life, career, and business transitions with confidence, clarity, and purpose. I am the founder of Digital Influence Consulting and Digital Influence Apparel, where I teach women how to move from simply surviving their circumstances to intentionally building their next chapter, whether that’s starting a business, rediscovering their confidence, or learning how to use their voice for impact.
What makes my work unique is that it’s rooted in real-life transition. I spent over 20 years in the corporate world, and like many women, I learned to shrink, to play small, and to silence parts of myself just to fit in. When I finally stepped into entrepreneurship, I realized there were thousands of women carrying the same fears, talents, untold stories, and untapped potential. My mission is to help them reclaim it.
Through my signature M.A.V.E.N. Framework, community programs, digital products, and apparel confidence coaching, and my upcoming event Give Her The Mic, I create spaces where women can speak, heal, lead, and launch. My brand is a blend of empowerment, strategy, storytelling, and bold personal transformation and fashion. I’m passionate about showing women that their age is not a limitation it’s their advantage.
Right now, I’m focused on expanding DI Academy, continuing to build confidence-focused programs, and providing platforms for women to share their stories and step into leadership not someday, but now. My journey hasn’t been easy, but it has been purposeful, and everything I create is designed to help women see the same power in themselves.
Okay, so here’s a deep one: What was your earliest memory of feeling powerful?
One of my earliest memories of truly feeling powerful was in 2008. I packed up my life, grabbed my baby girl, and left my hometown with no job lined up and no clear plan just faith and a fierce determination to build something better.
We drove to the Dallas–Fort Worth area with nothing but hope and a trunk full of courage. I didn’t know where we were going to stay, but I knew we weren’t going backwards. I left with my last paycheck and I’ve been here ever since. That moment showed me that power isn’t about having everything figured out it’s about trusting yourself enough to leap.
What have been the defining wounds of your life—and how have you healed them?
The defining wounds of my life have come from friendship hurt being betrayed, overlooked, or misunderstood by people I trusted.
Those experiences broke pieces of my confidence but also pushed me into healing. I learned to set boundaries, trust my intuition, and release relationships that weren’t healthy. Through that journey, I found my voice again, and now I help other women heal from the same silent wounds.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What important truth do very few people agree with you on?
One truth I believe that a lot of people disagree with is that women do need validation. We need to hear that we’re doing well, that we’re growing, that our efforts matter. People love to say, “You don’t need anyone to clap for you,” but I don’t believe that.
Encouragement is human. Community is human. And women, especially women who carry so much, deserve to be seen and affirmed.
At the same time, I also believe you have to know how to encourage yourself when no one else is around. Both can be true. You can be strong enough to cheer for yourself, and still soft enough to appreciate when someone else cheers too. Validation isn’t weakness — it’s fuel.”
Okay, so before we go, let’s tackle one more area. What do you think people will most misunderstand about your legacy?
I think the biggest misunderstanding about my legacy will be that people assume it’s built on confidence alone. But the truth is, my legacy is built on healing, transition, and starting over again and again.
People may look at the woman I am now and think it came easy, or that I was always this bold. What they may not realize is that my legacy was shaped by friendship hurt, corporate battles, silent health struggles, reinvention, and choosing myself in seasons when it would’ve been easier not to.
My legacy isn’t about being loud it’s about giving women permission to live a life that feels true, even if it means breaking a few expectations along the way.”
Contact Info:
- Website: https://stan.store/DigitalInfluenceConsulting
- Facebook: https://www.facebook.com/fefajo
- Other: TikTok https://www.tiktok.com/@feliciafferrell?is_from_webapp=1&sender_device=pc
