We recently had the chance to connect with Josh Wise and have shared our conversation below.
Hi Josh , thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What do the first 90 minutes of your day look like?
First 90 mins – Alarm goes off at 3:15am. Have a 25 min drive to work so I put on a podcast – audio books or podcast – no phone rule. I’ve been listening to Joe Dispenza or a lot lately. The next 10-20 minutes I do a breath work session with Breathe w/Sandy. And then I get my workout of the day out the way. Then I take a quick shower and have my first group class at 5am.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Josh Wise.
I’m the owner of Wise World of Fitness in Arlington, Texas, and the creator behind the WISEUP movement.
I’m a trainer, coach, gym owner, athlete, and student of life—all rolled into one mission: helping people transform not just their bodies, but their entire way of living.
I didn’t build Wise World just to make people sweat. I built it to wake people up. Most people walk around sleepwalking through their days—disconnected from their breath, their bodies, their emotions, their purpose. At my gym, fitness is the gateway, not the finish line. We teach people how to breathe, how to move, how to think, and ultimately, how to rise.
What makes my brand unique is the blend of physical training, emotional awareness, and higher-consciousness coaching. We teach technique, mechanics, and discipline, but we also hit the deeper questions:
Why do you eat the way you eat?
Why do you feel stuck?
Why do you quit on yourself?
Why does your body hold tension where it does?
Our philosophy is simple: Where the mind goes, the body follows. And when you build someone’s internal world, their external world aligns with it.
Right now, I’m working on expanding this mission through multiple avenues. I have the athleisure apparel WISEUP. I’m building a home-study course that merges fitness with self-mastery, and writing a book titled WISEUP—a guide to transforming your body, mind, and spirit from the inside out. We’re also growing our YouTube channel and digital programs to reach people who can’t step foot in the gym but still want a higher standard of living.
My work is for the business owner ready to evolve, the parent who needs their strength back, the athlete who wants to rise higher, and the everyday person who knows they were built for more—but doesn’t know where to start.
I’m not here to motivate people. I’m here to give them their power back.
That’s Wise World.
That’s WISEUP.
That’s the mission.
Okay, so here’s a deep one: What’s a moment that really shaped how you see the world?
Summer of 2023 changed everything for me.
I went through a season of deep reflection and used plant-based medicines like Kambo and 5-MeO-DMT—both powerful tools known for clearing emotional blockages and expanding self-awareness. Those experiences forced me to face myself without the mask, without the ego, without the story I’d been telling.
What I realized was simple but life-changing: I was the cause of my own stress, my own chaos, my own dis-ease. Every time I tried to control everything or wrestle with life, I made the problems bigger. But crisis has a way of sparking evolution. It humbled me. It softened me. It brought me back to God—not just believing, but knowing and trusting.
Surrender became the turning point. Letting God lead instead of my ego changed the way I see the world. It’s like I always had the glasses on, but that season sharpened my vision from clear… to undeniable.
That moment didn’t just shape how I see the world—it shaped how I lead, coach, and live today.
Was there ever a time you almost gave up?
Winter of 2022 was the closest I ever came to giving up.
I had reached a point where I had a gun to my head—not because I truly wanted to die, but because a part of me needed to. The part of me that let pain run my life. The part built on ego, not purpose.
At that time, I had everything I thought I wanted:
the relationship, the gym, the brand, the identity.
But none of it was from God. It was everything I forced.
And God let it all happen just to show me that the version of myself I was living as… wasn’t me.
That moment broke me open.
I wasn’t trying to end my life—I was trying to end who I had become.
A couple of weeks later, I had my first Kambo session.
Six months after that, I experienced DMT.
I didn’t trip out – they were wake-up calls. They reset my understanding of love, boundaries, responsibility, and the future ahead of me.
That season taught me this:
Sometimes you think you’re breaking down, but really, you’re shedding the version of yourself you’ve outgrown.
I don’t know who need to hear this – don’t quit, you gotta go through hell to get to heaven.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What’s a belief or project you’re committed to, no matter how long it takes?
I’m committed to one lifelong project: helping people transform from the inside out.
Whether it takes a year or a lifetime, my mission is to guide people into becoming their strongest, most conscious, most capable selves—physically, mentally, emotionally, and spiritually.
That mission shows up in everything I build:
my gym, Wise World of Fitness…
my book, WISEUP…
my apparel line…
my breathwork and self-mastery curriculum…
and the content I put out every day.
I’m not interested in quick fixes or hype. I’m committed to creating a system, a culture, and a philosophy that outlives me—something that helps people wake up to who they really are and who they can become.
If it takes 5 years or 50, I’m not going anywhere.
Transformation is my life’s work.
And I’ll keep building it brick by brick until it becomes the standard—not the exception.
Okay, we’ve made it essentially to the end. One last question before you go. What do you understand deeply that most people don’t?
What I’ve learned the hard way is this: you can’t change what you’re not aware of.
Most people aren’t broken — they’re just blind to the patterns running their life.
One of my clients told me today…
“Josh, you talk about stuff people don’t even know how to process yet.”
And she was right. Most people were never taught the stages we all go through when we’re learning anything real:
Unconscious Incompetence — You don’t know what you don’t know. You’re just doing life on autopilot.
Conscious Incompetence — Something wakes you up. You finally see the gap. It stings, but it’s the doorway.
Conscious Competence — You’re trying. You’re learning. You’re doing it messy but intentional.
Unconscious Competence — It becomes who you are. No effort. No ego. Just being yourself.
I’ve lived all four stages — in my mindset, my relationships, my business, my breathing, my emotions… all of it. The thing that I recognize most is that people aren’t stuck because they’re lazy. They’re stuck because they’ve never been shown how to move from Stage 1 to Stage 2.
That’s what WISEUP is all about.
Just awareness. Real awareness. The kind that makes you see your life for what it is — and who you can become.
WISEUP always been the bridge between who you’ve been…
and who you’re finally ready to be.
Contact Info:
- Website: https://www.wiseworld.fit/
- Instagram: https://www.instagram.com/_joshwise/?hl=en
- Facebook: https://www.facebook.com/wiseworld.fit/
- Youtube: https://www.youtube.com/@JoshWiseUP
- Other: https://www.joshwise.fit/
