Today we’re excited to be connecting with Deve Sanford again. If you haven’t already, we suggest you check out our prior conversation with them here.
Deve, thanks for joining us again. Just to level set a bit for folks who may have missed our last interview together, can you briefly introduce yourself?
My business in the hospitality amenities industry has grown so significantly that it is now what I dedicate the majority of my time to. My company, Alora, focuses on sustainability and staying current on hospitality trends. We are proud to be a trusted partner to many local businesses in Texas, as well as in Europe. At Alora, we’re committed to revolutionizing the hospitality industry, particularly in areas where waste has been most prevalent, such as single-use plastics. We aim to provide eco-friendly alternatives that help businesses make a shift toward more sustainable practices. We are not only meeting current demand but also setting new standards for luxury hotels to offer environmentally responsible options without compromising guest experience.
Joining me in this mission is my business partner, Brooks Morrow, who is instrumental to the success of our company. Brooks oversees all operations and financials, managing inventory control systems, logistics, and spearheading our research and development efforts to create innovative products. His background in Finance and Mergers & Acquisitions (M&A) adds tremendous value, and with his experience in managing a financial advisory team, he ensures our business remains both financially sound and forward-thinking in our approach to product development.
Together– we are reimagining the hospitality landscape. We collaborate with designers and manufacturers to create amenities that are not only sustainable but also enhance the guest experience. My vision is to see a future where luxury and environmental responsibility are intertwined, where hotels can elevate their sustainability profiles while still offering an exceptional experience for their guests.
I believe the future of sustainable luxury is here. Through our efforts, we are showing that it’s possible to create a more sustainable, responsible future for the industry while delivering the luxury and quality that guests expect!
We also want to give folks a chance to get to know you a bit better so we’ve prepared a fun lightning round of questions. Ready?
- Favorite Movie: 7 Year Itch
- Favorite Book: Guns Germs and Steel by Jared Diamond
- Favorite TV Show: Love is Blind
- Favorite Band or Artist: Faith Ringgold.
- Sweet or Savory: Definitely Savory
- Mountains or Beach: Both
- Favorite Sport (to watch): Basketball
- Favorite Sport (to play): I don’t play sports
- Did you play sports growing up (if so which ones): No
- As a kid, what did you want to be when you grew up: Ballerina
- French Fries or Onion Rings: Truffle Fries
- Chuck Rhodes or Bobby Axelrod: Bobby Axelrod
- Favorite Cartoon growing up: Scooby-Do
- Favorite Childhood movie: The Grinch
- Favorite Breakfast Food: Classic French Omelette with herbs, Sliced Tomato, Sliced Avocado, Bowl of mixed berries
When you look back on your life, what are three things you expect to be proud of?
My son Sanford, the time I’ve spent with family creating special memories, and of course my career.
Contact Info:
- LinkedIn: Deve Sanford
Image Credits
JEREMY LOCK
ASHLEE RUSS
