Today we’d like to introduce you to Amy Shackelford.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My mom baked wedding cakes before I was born and I loved going to work with her and I would help unload icing and all of her tools before receptions. During the reception I would help clearing the dishes. I didn’t realize I was learning the business until I was actually in it! My Sophomore Year at TCU in Fort Worth I was the Recruitment Chair for my sorority and I planned our local chapter’s Rush and studied Marketing. The next year I was in charge of TCU’s full recruitment, the largest event on campus at the time. I knew I wanted to plan events or in my head “tell people where to go and what to do there”! I started as an Intern for the The Fort Worth Club in the Spring of 2000 and moved my way up the corporate ladder, moving to the City Club Fort Worth in 2004 as Catering and Marketing Director. In 2011, I made a huge transition to a privately-owned venue on the west side of Fort Worth. While here at Sedona, I have founded 4 divisions and each year our revenue and systems are improved.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I love events because they always present an opportunity to create solutions – each event is something different. Building a team, structuring an organization and managing people creates adventure. My progression through my career has been positive for the most part. The challenge has mostly been trying to eliminate the boundaries of my personal and professional self – I truly desire to be authentically me in and out of the office. It wasn’t until my position at Sedona Productions, where I am able to do so. Any challenges are always met with my will to succeed and my support system behind me!
Alright – so let’s talk business. Tell us about Sedona Productions – what should we know?
Sedona Productions is a distinctive event management team in Fort Worth, our hospitable company of well-trained experts curate memorable gatherings reflective of your personal taste, style, and family traditions. We approach each event with our full attention and energy, dedicated to flawless execution. We collaborate with top-tier creative partners to ensure each detail is overly managed. With our suite of brands at our fingertips, we design beautiful events that are effortless, approachable, and authentic to you! Discretion, great attention to detail, and our focus on innovation sets us apart.
We believe in celebrations, our communities and our people! I am most proud of the growth we have had in the marketplace and development of our team.
We think creatively with agile mindsets and are willing to work through any obstacles effectively.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My husband, Ryan, is my biggest cheerleader and support system as we are raising two young boys. Amber Holmes, our VP Operations along with Brodrick Walker, our Operations Manager play a vital role in our success through their commitment to our team and business as well as their agility!
Brian Collins, our business owner and mentor, challenges me each day to be a higher version of myself while having high expectations of our quality and processes.
Our first clients are a huge part of our continued success – they trusted us when we were so young as an organization and they are the building blocks of our client list! TCU, Lockheed Martin, Fort Worth, TX Magazine, Kids Who Care and Cendera Funding.
Pricing:
- Event Planning starts at $2500
- Room Rentals at Cendera Center Start at $1500 daytime
- Event Technology OffSite Production starts at $900
- Our Essential Bartenders are $40 hourly with a 4 hour minimum
Contact Info:
- Address: 3600 Benbrook Hwy.,
Fort Worth, TX 76116 - Website: www.sedona.productions
- Phone: 817-984-6800
- Email: amy@sedona.productions
- Instagram: https://www.instagram.com/sedonaproductions/
- Facebook: https://www.facebook.com/sedonaproduction
- Twitter: https://twitter.com/sedonaprods
- Other: https://www.pinterest.com/sedonaprods/
Image Credit:
BeatBox Photography
Mike Lewis Photography
Simple Moments Photography
A Sea of Love Photography, Prost Provisions
Getting in touch: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
