Today we’d like to introduce you to Andrew Howard.
Hi Andrew, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Back in 2020, I connected with my now-business partner, Justin, in a Facebook group for real estate investors. At the time, neither of us had any experience — just a shared interest in real estate and the drive to figure it out. We started talking about a potential deal, and before we knew it, we closed our very first transaction together. We made $3,000 on that deal — not a fortune, but it was the proof of concept we needed. From that moment, we knew we had something worth building.
We decided to keep working together and formed an LLC called My Property Pawn. The name was strategic — it set the tone upfront: we were buying properties under market value in exchange for speed and convenience. For two years, we ran that brand successfully and helped countless homeowners out of tough situations. But over time, we realized the name didn’t reflect the full scope of who we were or where we were headed. Some people were turned off by the idea of “pawning” their home, and we wanted to position ourselves in a more approachable, consumer-friendly light.
That’s when we rebranded to Homefortable. The name speaks to what we truly aim to offer — comfort and peace of mind when it comes to one of the most stressful experiences a person can face: selling a home under difficult circumstances. It’s clean, commercial, and aligns with the type of company we’re continuing to grow.
Today, Homefortable is a seven-figure operation, and we’re still just getting started. We specialize in purchasing distressed properties at a discount, but at the heart of our business is problem-solving. Whether a homeowner is facing foreclosure, dealing with an inherited property, navigating a divorce, or managing a vacant house, we step in to offer a fast, simple solution. Our approach creates a win-win — sellers get to move forward without hassle, and we get to improve communities one property at a time.
From a Facebook message to a growing, impactful business — the journey has been humbling, exciting, and full of lessons. And with our eyes still set on bigger goals, we’re staying true to what got us here: authenticity, hustle, and a heart for helping people.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The journey hasn’t been without its share of growing pains. Building Homefortable into a seven-figure operation has required us to learn quickly, adapt constantly, and make some tough calls along the way.
One of our biggest early challenges was learning how to scale in a healthy and sustainable way. When things started to take off, we were moving fast — sometimes too fast. We brought people onto the team who weren’t aligned with our values or long-term vision. That led to difficult hiring (and firing) decisions, and it taught us the importance of building a strong culture with clear expectations. We’ve since become much more intentional about who we bring in and how we train them, always making sure they’re the right fit for our company and our mission.
Another challenge we’ve had to navigate is dishonesty — both from sellers and sometimes even from buyers. In this industry, not everyone plays fair. We’ve dealt with sellers withholding information and buyers backing out last minute or trying to re-negotiate deals in bad faith. It forced us to tighten up our processes, vet people more thoroughly, and keep our word even when others didn’t. Integrity is non-negotiable for us, and these experiences made us double down on that commitment.
We’ve also had to navigate market uncertainty — from the unpredictability of the COVID-19 pandemic to ongoing economic shifts under different presidential administrations, including the current one under Donald Trump. Each new phase of the market has required us to stay agile, think creatively, and remain resilient. The real estate landscape is always changing, but we’ve learned how to pivot quickly without losing momentum.
On top of that, the space has gotten more crowded. We’ve seen an influx of other investors and wholesalers enter the market, many of whom overpromise and underdeliver — making it harder for legitimate operators like us to earn trust. We’ve had to work twice as hard to separate ourselves from the noise, prove our credibility, and build long-term relationships with sellers, buyers, and industry partners.
Through it all, we’ve remained focused on the long game. Every challenge has helped us refine who we are, how we operate, and what we stand for. We’re proud of how far we’ve come — and even more excited about where we’re headed.
We’ve been impressed with Homefortable, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Homefortable is a trusted residential real estate investment company that specializes in helping homeowners sell distressed or unwanted properties quickly and with ease. Founded by two self-made entrepreneurs with a passion for problem-solving, the company offers a streamlined, no-hassle process that delivers speed, convenience, and integrity. Whether navigating probate, foreclosure, or a sudden life change, Homefortable creates win-win solutions with a people-first approach.
Slogan: Sell your home, comfortably.
How do you think about luck?
Honestly, we don’t really believe in luck.
What people sometimes see as “luck” from the outside is really just the result of hard work, consistency, and the willingness to fail forward. We’ve earned everything through trial and error, persistence, and showing up every day — even when things didn’t go our way.
There were no handouts, no shortcuts, and no secret connections that opened doors for us. We’ve had to figure things out on the fly, make mistakes, and learn the hard way. And we’re still learning. That’s one thing that hasn’t changed — we remain students of the game. From watching YouTube videos and attending seminars to investing in mentorship and surrounding ourselves with people who are a few steps ahead, we’ve committed to constant growth. That mindset has helped us evolve from two guys with no experience to a company that makes a real impact in the market.
We didn’t get lucky — we got focused. We put in the work and stayed consistent when others gave up. That’s what got us here.
Contact Info:
- Website: https://www.sellhomefortable.com
- Instagram: https://www.instagram.com/sell.homefortable
- Facebook: https://www.facebook.com/homefortableREI
