Today we’d like to introduce you to Andrew Tanielian.
Thanks for sharing your story with us Andrew. So, let’s start at the beginning and we can move on from there.
My interest in learning the art of video production and telling people’s stories started in high school. I looked up to Steven Spielberg for building a career in storytelling and then using his resources to start the Shoah Foundation that’s committed to capturing video testimonials of Holocaust survivors from WWII.
That’s when I endeavored to do something similar with my life, tell people’s stories that honor their journey and the gifts they give to the world.
I went to college for it and then got a masters degree in it while interning at a TV news station, which led to a full-time news reporting/producing job at that station, where my career professionally started.
The nickname for people like me in the business is “One-Man-Band” or “Video Journalist” because we do the job of two people, both the reporter and videographer. Usually, we’re in the field alone gathering the journalism and doing all the technical work like shooting, writing, editing and then going on camera.
About four years into my career, I was looking for both a change and new challenges. That’s when I applied for an anchor/reporter job I wasn’t qualified for at NBC 5 in Dallas/Fort Worth. The reporter part I definitely had down. The part I had little experience in at the time was as a TV anchor. So, I ignored that part and produced a resume tape talking about how I enjoyed being a one-man-band basically leaving them with the certainty that if they were ever looking for someone like me that, wherever they’d happen to find me, I’d be doing that same job, the job I love so much.
To my amazement, they quickly called back and I started at the station the Monday after the Texas Rangers won the pennant in 2010.
A few years later, I moved on building my own production company where I basically produce the same kinds of videos, but directly for corporate clients and small businesses.
Has it been a smooth road?
The road has never been smooth and that’s been humbling because I’ve come to enjoy the journey more than the destinations along the way.
I work very hard to have a growth mindset. Meaning, I can learn any skill or industry, as long as I invest in doing the work.
This has been crucial in finding success. I first went from wanting to be Steven Spielberg, to discovering I could accomplish similar work through TV news and now focus my energy and skill being fulfilled doing the same work through entrepreneurship.
Please tell us more about your work, what you are currently focused on and most proud of.
I create stories that help people build their brands and their business.
Yes, anyone with a smartphone can make a video. The challenge is that most people don’t have the training or experience to tell a story and the hardest stories for many people to tell are usually their own. I know how to take an interview with them and make it into a narrative people will watch.
I’m also an FAA certified drone pilot with professional insurance who films aerial footage.
In addition to that, I’m also the producer and host of a monthly social media series for the City of Arlington called “Arlington Eats.” It celebrates the diversity and culture you’ll find in the American Dream City through stories about people doing wonderful things with food.
What I’m known for is being able to use my experience telling stories on the news to create videos for businesses that get and keep their audiences’ attention.
What I’m most proud of is how our videos make people feel. Many clients tell me that my videos clearly communicate to their customers and audience why they do what they do and the passion they do it with. It’s usually the first time they’ve seen a video celebrating what they’ve built and is what sets my business apart.
How do you think the industry will change over the next decade?
All technology is getting smaller. Smartphones, action cameras, all the gear is tiny compared to what I started with as a teenager and will get even smaller. With that, the biggest shift we’re going to see is actually one we’re starting to see now and that is people looking for professional education on how to use their smartphone or action camera to tell a story.
Part of my business is simply coaching. Some clients can’t afford a professional video, so for a more affordable rate I share my professional expertise and critique their videos.
It’s one of the most fulfilling parts of my job because incredible mentors taught me and now their patience and grace have a deeper impact as I share their greatness with new people.
Pricing:
- Business Card Videos \ $1,997 – High-end production, lots of editing, tells the powerful story of your business.
- Social Media Videos \ $197 – Shorter, Simpler, 60-second videos that help you dominate socially.
- Coaching & Critiquing \ $97 an hour – We’ll fit in a lot during our time together. You’ll be ready to rock and roll!
Contact Info:
- Website: www.VideoByAndrew.com
- Phone: 847-345-4286
- Email: Andrew@VideoByAndrew.com
- Instagram: instagram.com/videobyandrew/
- Facebook: facebook.com/videobyandrew/
- Other: linkedin.com/in/andrew-tanielian-01384b9/
Image Credit:
ATanielian-4 – Credit – Peter Hull, Andrew Working – Credit – Dawn Hensley
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