Today we’d like to introduce you to Ashley Betts.
Thanks for sharing your story with us Ashley. So, let’s start at the beginning and we can move on from there.
The boutique is owned by myself, Ashley Betts, and my two sisters Darrya and Amber Betts. Our parents used to own a formal wear store for a few years and we enjoyed helping them with the store while they were in business. We love fashion and often receive compliments on the outfits that we wear. With that being said, we thought it would be a great idea to open up our own boutique. The purpose of our boutique is not just to sell clothing and accessories to women. We also want to put a smile on their faces by offering an encouraging word in each of their packages and offering great customer service when we have our in person pop up shops!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t been a smooth road. We all work full-time. Darrya and I are both finishing our masters programs this year. Amber has been working and trying to start her career after graduating college in 2017. We have also been planning a wedding for Darrya since January! We all have busy schedules, but this boutique is a priority for us and we’d really like to see it grow. Also, there are so many other online boutiques in Dallas and all over the world. It’s been a struggle to get ourselves out there and maintain loyal customers. If you’re not a well-known name, people may not remember that you’re around. With our busy schedules, it’s been tough trying to figure out ways to make our name known.
Klasē Boutique – what should we know? What do you guys do best? What sets you apart from the competition?
We are an online boutique that sells clothing and accessories. We often participate in pop up shops and plan on participating in more in the future. In each of our packages we include a little message to encourage our customers. Women go through so much on a daily basis. So we would like to put a smile on their faces when they receive a package from us. One thing that sets us apart from other boutiques is our variety of clothing. Our slogan is Work Hard. Play Hard. Slay hard. These are the different categories on our website. Other boutiques tend to focus on cute dresses/outfits for the club or a nice brunch. There’s nothing wrong with that. We offer those items as well. We also wanted to provide work attire because our customers are also working women who like to slay in the office! We see ourselves as being a very well-rounded boutique.
What moment in your career do you look back most fondly on?
One of the proudest moments of my career was the day that we had our grand opening. We had a really good turnout from people that we know! We sold so many items and built relationships with women that attended the grand opening with friends of friends!
Contact Info:
- Website: Www.klasebtq.com
- Email: klasebtq@gmail.com
- Instagram: Klase_btq
- Facebook: Klasē Boutique
Image Credit:
@elytheethipian on instagram for the picture of me (holding up 2 fingers)
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