Today we’d like to introduce you to Benny Black.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
16 years ago, I told my wife I want to figure out a way we can drive nice cars and not have to pay for them.
My first client was a professional athlete. That’s what allowed me to penetrate that fraternity. But at the time, I did not have any cars, so I borrowed cars from dealers who had lease returns coming in. After 10 competitors over the 16-year period have all gone out of business, we are still here.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Not a smooth road at all. Sourcing inventory was the biggest challenge. Once demand was created, this became an even larger problem, so I had to figure out ways of keeping consistent high-end inventory, as well as document and create the perfect formula for a bank to loan money against these kinds of vehicles while showing all my efforts to lower risk for the banks and investors on this venture,
Alright – so let’s talk business. Tell us about Platinum Motorcars Dallas – what should we know?
Platinum Motorcars rents exotic cars for daily, weekly and monthly use. We have a seamless rental process and once you are in the system and we have a dossier built for you, you are a member of PM.
I am most proud of our ability to maintain our market share as well as our ability to change with our demographic which is the reason for our new digital lifestyle mobile application. this is what will set us apart, we will be offering exotic cars on demand.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My wife, she is the drive behind this business. Without her, would not have pushed through.
Contact Info:
- Address: Platinum Motorcars Dallas
11430 N Central Expressway
Dallas Tx. 75243 - Website: http://www.platinummotorcars.com
- Phone: 469-374-9090
- Email: info@platinummotorcars.com
- Instagram: http://www.instagram.com/platinummotorcars
- Facebook: http://www.facebook.com/pmcdallas
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