Today we’d like to introduce you to Beth Crain.
Beth, please share your story with us. How did you get to where you are today?
It was always my dream to become a buyer. Fast forward almost 15 years into my career as a Senior Buyer at a major national retailer based in Plano, I began to wonder, “what’s next”? I promised myself for the next year I would be open to considering a second career in a completely different field. The options were endless, but my thoughts kept coming back to my fitness studio, BEYOND Pilates on Lovers Lane in Dallas, where I had been working out 3-4 days a week.
As a former dancer, I loved BEYOND’s class format was taught to the beat of the music and the workout really had changed my body composition and improved my posture. Friends and coworkers were inquiring about my fitness routine. I also loved the close-knit vibe in the studio. From the outside, it seemed like a successful business model and for months, I thought about what it would be like to own my own studio. One day when I was booking classes on BEYOND’s website, I noticed a little tab that said “franchising.”
Fast forward through a lengthy onboarding process, and we opened the doors to BEYOND Pilates Frisco in December 2017. I knew from working nearby that Frisco just had to have a BEYOND and I’m honestly still in awe of how much this community has embraced us! When we opened, I wasn’t expecting that. When our clients believe in what we’re doing, they become our best ambassadors. That brings us to today – I’m so excited to announce we’re bringing the award-winning BEYOND500 workout to Frisco later this spring. Our new studio will be located on Lebanon & Fourth Army in the new Shops on Lebanon shopping center.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I love this road I’m on – bumps and all! Personally, I think the biggest challenge is adjusting to being a working mom and owning a 24/7 business. Our son Cal was born two months before the studio opened in 2017 and I’m now constantly engaged in the push/pull, trying to be “at home” when I’m at home. For the studio, GROWTH has been the biggest – and best – challenge! We are always looking at ways to expand our daily class schedule to include more clients and more instructors – and more locations – in our studio family.
BEYOND Studios Frisco – what should we know? What do you guys do best? What sets you apart from the competition?
At BEYOND Pilates, you can expect a 50-minute full-body workout on our customized Pilates reformer, aka “the bed.” Boredom is not in our vocabulary during your anything-but-sleepy workout! Think smooth, continuous movements shaken up with heart-directed intervals to make you sweat, shake, and burn every time we take you BEYOND. Class sizes are small with personal attention from our motivating and highly trained instructors. Whether you haven’t worked out before or are training for a marathon, each exercise can be modified to meet your fitness level and challenge you to go BEYOND your limits.
BEYOND500 is the complimentary workout featuring Woodway Curve treadmills, Kettlebells, and Pilates Chairs. It’s safe and it’s sweaty; but most of all, it’s fun! We tailor our music and our movements for each BEYOND500 session to create your most empowering, mindful, varying and exciting 50-minute experience. Not to mention, our resistance component keeps you burning calories for hours after the 50-minute class is over.
At BEYOND, you won’t experience the repetitive overuse of muscles that you might have experienced before as a cardio junkie in a past life — this allows BEYOND clients to train without getting burned out mentally or physically. This is why we incorporate the Pilates-inspired exercises into each of our sessions – to keep your body lean, healthy and mobile.
What is “success” or “successful” for you?
Success is staying true to your character and values while leaving a positive impact on those around you. I am so proud of our BEYOND Studios Frisco instructor team and staff for this very reason! They come to the studio every day and radiate positivity and encouragement to our members. They coach workouts that change lives! Every week I hear stories of clients who living healthier and happier lives because of BEYOND. That’s a definition of success I’m honored to be a small part of.
Pricing:
- BEYOND Pilates 2 Week Intro for New Clients: $59
Contact Info:
- Address: 4851 Legacy Drive Suite 503
Frisco, TX 75034 - Website: www.theBEYONDstudios.com
- Phone: (469)980-7077
- Email: FriscoInfo@theBEYONDstudios.com
- Instagram: @beyondstudiosfrisco
- Facebook: /beyondstudiosfrisco
Image Credit:
Maribel Morales Photo, Kismet Studios by Jen Cortes
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