Today we’d like to introduce you to Catherine Cates.
Catherine, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
In spring 2004 my son was a little over a year old. For two years I had been president of MOMS groups (organized playgroups basically). Part of my responsibility was to develop the monthly calendar of activities for moms & their children. Being a first-time mom, I didn’t know much of what was out there for kids, especially since my son was still so young.
To gather activity information I picked up magazines & flyers in stores. With a young child in a baby carrier, this wasn’t very convenient. I thought there had to be a better way to get this information out to moms. I will never forget the day I had my son in the baby carrier as we walked into Old Navy. The inspiration for my website hit me like a lightning bolt. I knew putting all the information in one place, that’s available 24/7 with no papers or magazines to get lost, was the solution.
In 2004 many of my customers or potential customers did not have websites, but they saw the vision I explained to them of how I would display their information to get it out to parents. Part of my vision was not to do print as I felt eventually it would go away and it has for the most part. Almost 14 yrs later I am proud to say my business is still going strong.
Has it been a smooth road?
Thankfully, it really has been a smooth road. All businesses have some struggle, but since my website was the first of its kind I was able to build a large and loyal following in our area.
We’d love to hear more about your business.
AroundTownKids.com is a hyper-local parent resource guide. What that means is we present information free of charge to parents for local kids businesses (such as birthday party locations, childcare etc) and events in DFW. Our target market is parents with children ages 0-12. We are known for providing timely, relevant information with a very comprehensive event calendar.
I am most proud after almost 14 yrs we are still here and going strong, that our clients stay with us and that we continue to attract new clients. I am also happy and proud to always provide up to date and relevant content and events for parents to do with their children. One thing that sets us apart is never have old content displayed, we are diligent about keeping it updated. We have always been online only, never print, we started this trend. We enjoy putting out relevant and timely content to help other parents find things to do with their children.
Is our city a good place to do what you do?
Yes, DFW is very child-friendly with lots for families to do. I have had some competitors over the years who are no longer in business and some who are still here. So yes, DFW can support a business like mine.
Pricing:
- We accept family-friendly advertisers with rates starting at only $40/mo.
Contact Info:
- Website: www.AroundTownKids.com
- Email: info@aroundtownkids.com
- Facebook: facebook.com/AroundTownKids
- Twitter: twitter.com/AroundTownKids
- Other: pinterest.com/AroundTownKids
Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
