Today we’d like to introduce you to Christopher and Shawna Frank.
Christopher and Shawna, please share your story with us. How did you get to where you are today?
We both started doing CrossFit in 2012 while living in Oklahoma and realized it was one of the best workout programs we had ever tried. We loved the atmosphere, community, and the entire training program. Our jobs moved us to Texas in 2013 and at that time we realized we wanted to start our own business and opening a CrossFit gym was the first to come to mind. In late 2014, we started with just a few people in our garage and quickly outgrew the space and now we are in a 2500 sq ft facility with a part-time coaching staff running multiple classes per day. We love sharing our knowledge of fitness and nutrition with our community. Helping people get healthy and reach their fitness goals has been such a rewarding career for us.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has not always been smooth. One of our first struggles was getting people in the door. As a small business, our advertising budget was not huge so we relied on word of mouth and social media. We feel we have established a great social media presence since then and have received several amazing 5-star reviews on google and Facebook which helps to bring more people through our doors. We also still face people who are intimidated by CrossFit training because they believe they need to be in shape before trying CrossFit. We work with people every day who have not worked out in years and our program is scalable to any level or ability. Our job as coaches is to get our clients in shape.
So, as you know, we’re impressed with CrossFit Slake – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We are an affiliated CrossFit gym. We train and deliver high-intensity workouts and nutrition coaching to everyday people who want to get healthy and stay in shape. We are most proud of the results that we have helped our members achieve. Things like getting off of medication, losing weight, running their first mile, getting their first pullup or pushup are all exciting and make us so proud to do what we do. I think what sets us apart from other gyms is that we have an amazing community. Everyone is so welcoming when you walk in the door and it feels like family from day one.
So, what’s next? Any big plans?
Our plans for the future are to get as many people healthy on the 380 corridor as possible and to keep doing what we are doing because it seems to be working very well. We’d love to grow our location even bigger so that we are able to offer additional services on top of CrossFit so our members can thrive even more.
Contact Info:
- Address: 1875 FM 1385
Aubrey, TX
76227 - Website: www.crossfitslake.com
- Phone: 817-771-7571
- Email: chris@crossfitslake.com
- Instagram: instagram.com/crossfitslake
- Facebook: facebook.com/crossfitslake
Image Credit:
Taylor Salerno
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