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Meet Cynthia Ochoa and Javier Sanchez of Esteban’s Sweet Treats in West Dallas

Today we’d like to introduce you to Cynthia Ochoa and Javier Sanchez.

Cynthia and Javier, can you briefly walk us through your story – how you started and how you got to where you are today.
Our story began back in our high school and college years, when we both took an interest in a culinary arts program, except it wasn’t exactly at the same time because we didn’t even know each other yet. During that time, we learned many different skills that we would later use to bring about the business we have now. Years later, our paths crossed through a mutual friend and we’ve been together ever since. We then started our lives together and even had a little baby boy named Esteban. Before that happened, though, my fiancé Javier and I both left culinary arts behind to pursue different career paths.

I began working for different eye clinics to later become a technician in the ophthalmology field, while he worked his way up through different positions in different companies to later become a project manager in the tradeshow business. However, like many other people out there working a 9 to 5 job, we had a dream of one day owning our own business to be able to live a life of financial freedom and to have more time to spend with our loved ones. That’s when we realized we had to try out different business ideas, until one day, we were thinking of a unique gift to create for a friend of ours and designed our first box of chocolate-covered strawberries! To our surprise, everyone attending our friend’s celebration loved them and began asking us to make some for them. As the demand grew from our friends and family, we took this as an opportunity to start a small local business in the DFW area and that’s when Esteban’s Sweet Treats was born!

We named our business after our son because he sure does love his sweet treats! We worked hard to create different designs for our strawberry boxes so that they were unique and exciting for our customers and began posting them to our Instagram business page. After many months and orders later, we announced new berry toppings to our menu like coconut flakes, walnuts, and even cheesecake-stuffed strawberries! Now we even have a variety of treats to choose from like chocolate covered Oreos, candy bacon, surprise breakable chocolate hearts, and even custom cakes! Our business is still growing and we can’t wait to see what this journey has in store for us!

Has it been a smooth road?
The road to our success has not been an easy one. From dealing with the financial struggle to jumpstart our business like having to purchase necessary materials and equipment to stay up long hours fulfilling client orders, we have learned so much along the way and continue to learn how to become efficient and innovative when making our desserts. One of our biggest challenges now is to manage our time wisely between running our business, our current jobs, and keeping up with our energetic two-year-old Esteban.

We’d love to hear more about your business.
Our business specializes in gourmet chocolate covered treats and other desserts, but we are known for our letter/number shaped cakes and our chocolate covered strawberries! As a company, we are most proud of the quality of the product we provide our customers, from the most intricate detail on a strawberry, our homemade swiss buttercream on our cakes, to the professional and clean look of our dessert packaging.

Is our city a good place to do what you do?
We can honestly say that Dallas is a great city for any kind of business, including ours. It is a city filled with opportunities for all types of people and their unique talents! We would definitely recommend anyone starting a new business to do it here in the DFW area because there is room for all of us!

Pricing:

  • Cakes – starting at $60
  • Chocolate Covered Strawberries – starting at $30
  • Chocolate Covered Oreos – starting at $30
  • Breakable Chocolate Heart Box – starting at $40
  • Wine Boxes – starting at $70

Contact Info:

Image Credit:
Janay Adams

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