Today we’d like to introduce you to Dane Wilson.
Hi Dane , thanks for joining us today. We’d love for you to start by introducing yourself.
My journey into the credit repair industry started long before I ever filed paperwork for Lenders Choice Credit Solutions. I grew up around the world of personal finance and credit education because my father owned a credit consulting business. I spent years learning how credit works, how much it impacts people’s lives, and how confusing the system can feel for the average person. Those early experiences lit a fire in me to help people take back control of their financial future.
In 2015, I decided to branch out and start my own company, Lenders Choice Credit Solutions, with a mission to do things differently. From the beginning, I wanted to build more than just another credit repair company. I wanted to create a place where people could truly learn how credit works, understand the strategies behind building and maintaining strong credit, and feel empowered instead of overwhelmed. We focused on education, transparency, and long-term results, not just quick fixes.
It wasn’t always easy. Like most entrepreneurs, I wore every hat in the beginning and learned a lot through trial and error. But over the past 10 years, we’ve grown tremendously and helped thousands of people improve their credit, qualify for homes, lower their interest rates, and open doors to opportunities they once thought were out of reach. Along the way, I’ve taught over a hundred homebuyer seminars, earned certification to teach continuing education classes to real estate professionals, written a book called Your Credit Game Plan, and spoken on podcasts about credit and debt management. Through it all, the goal has always been the same: to make credit simple and understandable for everyday people.
What I’m most proud of is that Lenders Choice has always stayed focused on people, not just numbers. Every client we work with has their own story, and we treat them that way. Helping someone go from being denied for a loan to closing on their first home never gets old. That’s why I started this journey, and it’s what still drives me today.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It’s definitely not been a smooth road, and I think that’s true for most entrepreneurs. Building and growing Lenders Choice Credit Solutions over the past decade has come with plenty of challenges.
One of the biggest early struggles was learning how to run a business while being in the business every single day. Like a lot of small business owners, I was doing everything: sales, client support, marketing, compliance, payroll — you name it. There were times when it felt like I was working around the clock just to keep things moving. Balancing growth with the day-to-day demands was a real learning curve.
Another major challenge in this industry is navigating constantly changing laws and regulations. Credit repair is a highly regulated space, and staying compliant while still delivering real results for clients requires continuous learning and adaptation. We’ve also had to educate consumers on what legitimate credit repair looks like because, unfortunately, some companies don’t operate ethically and give the entire industry a bad name.
There were moments when it would’ve been easy to walk away. We’ve had setbacks with clients, slow seasons, and skepticism from people who had been burned before. But every challenge pushed me to refine how we operate, strengthen our processes, and stay committed to our mission. I’ve learned to see obstacles as part of the process rather than reasons to stop.
Looking back now, those tough times are part of what makes the success so meaningful. They taught me resilience, patience, and how to build something that lasts — not just a business, but a company that truly changes people’s lives.
We’ve been impressed with Lenders Choice Credit Solutions , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
At Lenders Choice Credit Solutions, our mission is simple: to help people take control of their credit and their future. For many people, credit feels overwhelming, confusing, or even impossible to fix, but that’s exactly where we step in. Over the last 10 years, we’ve helped thousands of clients remove damaging accounts, rebuild their credit profiles, and qualify for opportunities like home loans, business funding, lower interest rates, and more financial peace of mind.
We specialize in identifying and removing inaccurate, outdated, or unverifiable negative accounts from credit reports, while also focusing heavily on education. I believe credit repair shouldn’t just be about deleting accounts. It’s about understanding how credit works and learning how to use it as a tool to build the life you want. That’s why every client receives a personalized game plan, tailored strategies, and ongoing support throughout the process.
One of the things that truly sets us apart is our unique fee structure. We don’t charge upfront fees, and we only charge after we’ve successfully removed derogatory accounts. Our success is directly tied to our client’s success. We also stand behind our work with a 100% satisfaction money-back guarantee, which is rare in this industry. And because we want people to have the right plan from the very start, we offer free consultations to help them understand where they stand and what steps to take next.
What I’m most proud of is the trust and results we’ve built over the years. In an industry that sometimes gets a bad reputation, we’ve earned our clients’ confidence by doing things the right way, with transparency, integrity, and a focus on real, lasting change. If there’s one thing I want people to know about Lenders Choice, it’s that we’re not just here to fix credit reports. We’re here to change lives, one credit profile at a time.
How do you think about happiness?
What makes me happy is being a resource for people. Knowing that I have knowledge in an area that can truly change someone’s life for the better — and that I get the opportunity to do that every single day — is something I never take for granted. It never gets old.
I smile every day when I’m consulting with clients because I can actually feel their stress levels drop as we talk. I can hear the shift in their voice when they start to believe that reaching their financial goals is possible. And then, of course, there’s nothing better than getting that call from a client who’s completed the program and is now in a new home, driving a new car, or accomplishing whatever goal they were working toward. It’s incredibly rewarding to celebrate those moments with them.
Contact Info:
- Website: https://lendersccs.com/
- Facebook: https://www.facebook.com/LendersChoiceCreditSolutions/
- Youtube: https://www.youtube.com/@lenderschoicecreditsolutions
