Today we’d like to introduce you to Erica Murphy.
Hi Erica, we’d love for you to start by introducing yourself.
My journey started in my grandmother’s (Mary Jane Hardin) kitchen. They say the kitchen brings the family together and starts new traditions. I grew up learning how to cook and mix ingredients to create an unforgettable taste for consumers. I never thought my business would take off because I was creating for family and friends, but word of mouth took me further. I moved from Saint Louis, Missouri to Dallas, Texas three years ago and my business reached new heights. I lived in several states, but Texans have a certain hospitality that’s unforgettable. The willingness to support like-minded individuals on their business journey is impeccable and just what I needed!
I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
Ohhhh the pandemic!!! I thought it would be a struggle to regain clientele and market my product in a new city, but the pandemic was a wake-up call for most entrepreneurs. I struggled with grasping the concept that the social media platform has transcended to the main source of marketing. With the inability to be physically social, I rebranded my business and became more social online to bring in new clientele. My struggle as an entrepreneur is never-ending, the way in which I pivot with constant change such as economics, social media, and algorithms has made me stronger. As I continue to grow and develop my business throughout the twenty-first century, I plan to maintain a growth mindset and remain open to new ideas and change. Remaining stagnant with a fixed mindset and not accepting change is not an option for me as I continue to power forward with SIA Life.
Appreciate you sharing that. What should we know about SIALife.CO?
SIA Life, pronounced (see-ya), is a home bakery that specializes in gourmet treats for any occasion. SIA has provided personalized gourmet treats for weddings, and large company functions.
SIA started as a brand that hosted events such as fashion shows and private business forums. SIA provided gourmet treats for these events as well as creative décor’. SIA listened to consumers and produced new and improved products to their liking.
During the rebranding phase, I realized that SIA “is a lifestyle” and wanted to provide and share the SIA lifestyle with consumers.
In the relaunching of SIA, we started with phase one which is SIA gourmet treats, which is available at SIALife.CO. SIA is currently working on phase two which will encompass SIA candles and essentials. Phase three, we will relaunch our private event hosting bringing SIA Life in full circle while allowing our customers to truly experience a SIA Lifestyle!!!
My goal is to continue to grow the SIA brand. Five years from now, I can see SIA products on store shelves. I can also see an overflow of clientele supporting SIA.
Do you have recommendations for books, apps, blogs, etc.?
I read NOLO books that focus on owning and operating a business. I also read Business Law books, I’m currently on the 6th edition of Barron’s Business Law by Robert W. Emerson
Pricing:
- SIA Gourmet Popcorn w/Pecans: 10oz Bag $17
- SIA Mini Gift Box: $45
- SIA Gourmet Caramel Apples w/Pecans: Half Dozen $33.50
Contact Info:
- Email: Sialife.co@gmail.com
- Website: https://sialife.co
- Instagram: https://www.instagram.com/sialife.co/
- @jenmissouriphotography
- https://www.jenmissouri.com/
- Facebook: https://www.facebook.com/SIALife.co
- Other: https://www.tiktok.com/@sialife0
Image Credits
http://jenmissouri.com/JenMissouriPhotography
