Today we’d like to introduce you to Ericka Villa.
Ericka, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started playing with accessories for extra income back in 2010, I was a single mom at the time and worked a full-time job, I was struggling so needed the extra income, I started selling fashion accessories to my close friends. I realized it was actually pretty good money so little by little I got more into it… hard times pushes me to do it, but I really enjoyed it, I’m a people person, I enjoy talking and cheering women on, I feel that feeling pretty can take you long ways sometimes us as women need that and accessories add a little sparkle to our day!
By 2014 I had established my business and opened up my 1st storefront… it was exciting to see my dream come true, but I didn’t realize the overhead that came with it. I kept it open for three years. I enjoyed every bit of it, but I knew the way to go was online… so that’s where I stand now… I host and attend lots of pop up events. I love meeting new women and displaying my merchandise and mostly sell my jewelry online. Now years later, this is my full-time job and I feel so blessed to be able to raise my kids and still work doing what I love! I’m your Jewelry lady!
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It’s definitely has not been a smooth road, lost of sacrifices, losing time with family and friends to make my little business grown.. having to put out of my own pocket hoping the sales pick up and sometimes doesn’t work most of the time it does but I just keep pushing and staying positive.. every business has its slow season and I found mines was summertime.. when most women are traveling and spending time with kids.. so that’s when I decided to start selling swimsuits and it’s been a big hit for the past four summers… we just have to stay creative and keep pushing! Good and bad times!
We’d love to hear more about your business.
I’m still small business mostly online sales. I sell fashion accessories anywhere from casual jewelry to very glamorous and a little touch of 14k small jewelry… I like to keep my accessories inexpensive so everyone can afford it… I believe my customer’s service is what sets me apart from others because I cater to each and every of my customers. I go out my way to match their outfits for any special occasion they may have. I specialize in custom jewelry for brides and quinceañeras.
So, what’s next? Any big plans?
My plans are to be able to have my accessories displayed and available to buy at as many salons in DFW as possible and continue to do as many pop-ups and host events to make it exciting for women to shop!
Pricing:
- Fashion accessories $5-$25
- Crowns $30-$75
- Swimsuits $20-$50
Contact Info:
- Website: Evsjewelry.online
- Phone: (214)576-6704
- Email: erickav81@gmail.com
- Instagram: EVs_Jewelry
- Facebook: EV’s Jewelry
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