Today we’d like to introduce you to Felicia Cox.
Felicia, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I moved to Dallas in 1997 at the age of 22 years old with no job, $500 and my car. I had no idea what I wanted to do in life but I knew I was a hard worker and very ambitious. I was a high school and college cheerleader so the transition to fitness was easy for me. In 2004 I competed in my first bodybuilding competition and I love it. The sport of bodybuilding has allowed me to connect and influence so many people.
I started my meal prep business in 2014. I was noticing people in the gym working out but was showing very little changes in their body. So I would talk to them and was finding out they were not eating healthy and a lot of people didn’t know what to eat or had time to prepare their meals. So I offered to help them not knowing that was the beginning of IronDiva Meal Prep and the business has been thriving ever since.
2016 business was doing great. My competitions were going great. I was placing 1st & 2nd place. I took some time off from competing to have surgery because I had fibroid tumors that were bothering me and keeping my stomach bloated so I went in for a hysterectomy and the doctor accidentally cut my bladder during surgery. The Urologist on call did not repair the bladder correctly so I literally urinated on myself for five months until a doctor could go back in and correct the issue. During that time Depression, Anxiety and major weight gain took over my body. Once I was able to have the corrective surgery I came home with two catheters and had to spend another three months recovery from the 2nd surgery. Once the catheters were finally removed I still had to sit on my couch for two more months because the bladder was still healing. 10 months later I’m finally healed but the mental scars were still there from the trauma I had experienced.
Once I was able workout again I called on my Coach Lanell Rogers she wrote me out a 90-day plan. I followed her plan and dropped 12lbs. Soon after that, she coached me back to life from ground zero. I regained my strength, my confidence, my energy and my self-esteem. I entered the Phil Heath Bodybuilding competition and out of 12 beautiful hardworking ladies I placed 1st place!!
I was able to get back to meal prepping for my clients as if I never left I’ve had so much support from my clients. I have started the IronDiva Body Contouring business. I have partnered with Dr. Cecil Bailey & SyncFit on meal prep & exercise consultations. I am truly walking in my purpose and that’s saving lives one meal at a time!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
At the beginning of meal prepping the first three years was a struggle it was very up and down. When school would start for the kids or the holidays would roll around my business would slow down tremendously but I didn’t quit. I worked through the struggles of being a business owner. I’m not gonna lie it would come across my mind to quit but I’m not a quitter I had to see it through.
We’d love to hear more about your business.
I’m known for IronDiva meal prep I offer delicious healthy meals that allow you to eat good food and also lose weight at the same time. I’m most proud that I’m able to change people’s lives just by simply changing there diets and mindset and making them feel more confident in themselves.
IronDiva Body Contouring Lipo-Cavitation & Skin Tightening is a non-invasive procedure that allows radio frequency to melt and liquefy the fat cells that drain through your lymphatic system. This procedure is definitely a game changer because it gives you a boost and jumpstart on your fitness lifestyle and you see immediate results in just the 1st session.
What sets me apart from others is I offer so much free content to my clients along with them purchasing services because if they get successful results then I have accomplished my goal.
If you had to go back in time and start over, would you have done anything differently?
Dallas is a very good place and I would definitely recommend starting any business here because it’s so many opportunities and people to cater too.
Pricing:
- IronDiva Meal Prep services range from $75-$125
- IronDiva Body Contouring should be $125-$300 a session
Contact Info:
- Phone: 469.394.3258
- Email: Irondivas38@yahoo.com
- Instagram: Irondivas
- Facebook: Felicia Cox
Image Credit:
Photo cred: Tommy Bedford
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