Today we’d like to introduce you to Humberto Novoa.
Humberto, can you briefly walk us through your story – how you started and how you got to where you are today.
Azteca Records was born in 2011 as an independent record company, committed to new and great talents, ensuring to transmit to our audience the music and entertainment of the best quality. Azteca Records decides to venture into the world of music, with a short but promising portfolio of artists. La Energia Norteña, La Maquinaria Norteña, and La Reunion Norteña were the groups with which this label began to write the new era of norteño music.
Located in the city of Dallas, Azteca Records is a company with a Mexican heart, which day by day has managed to position itself in a very important place for the Latin American industry in the USA and especially into the Mexican Regional Genre. At four years of its starts, Azteca Records was considered one of the top 5 record companies in Dallas according to the newspaper The Observer.
Azteca has currently produced more than 60 albums, with which have been on the first places of sells on iTunes and it has managed to place the productions of his exclusive artists in the # 1 Mexican Regional Album on Billboard. A host of songs that have marked history, which has been part of the world of music, imposing fashions, maintaining quality in each of their productions. Achieving important recognition from the most important publishing companies in the United States and Mexico.
Azteca Records has produced albums that have achieved the greatest recognition, nominated for three consecutive years for the Grammy and Latin Grammy Awards. 2015, a nomination for “Mejor Álbum de Música Norteña” with the album “Cruzando Territorio” in the 16th Annual Latin GRAMMY Awards. Nomination for “Mejor Álbum Regional Mexicano” for his album “Ya Dime Adiós” at the 58th Annual Grammy Awards 2016.
In 2017 Azteca Records released the album “Zapateando en el Norte”, which brings together the best exponents of the norteño genre with saxophone. 10 songs to the rhythm of huapangos, one of the most representative styles of Mexico and which became the surprise in the nominations to the American Grammys. “Zapateando en el Norte” received a nomination for “Best Mexican Regional Album” at the 60th Grammy Awards.
Pending the new and great talents, Azteca Records opened its doors to its first urban music artist, “Ennay, El Genuino”, demonstrating its great ability to promote the career of original artists of the genre. After a hard teamwork, Azteca has managed to boost the career of exclusive artists and has achieved that already consolidated groups decided to record under the label of Azteca Records. Within its exclusive catalog is La Maquinaria Norteña, La Energía Norteña, La Reunion Norteña, La Alianza Norteña, Bryndis Por Siempre, Los Pescadores del Río Conchos, La Fiera de Ojinaga, Banda Troyana, Alto Mando, Norteño 4.5, Los Vendavales De Adan Meléndez, Ennay, to name just a few.
Has it been a smooth road?
The main obstacle has been to be able to obtain a place within a market that is very competitive and that is full of very talented people.
So let’s switch gears a bit and go into the Azteca Records story. Tell us more about the business.
We are a record label company specialized in regional Mexican music. We are dedicated to finding talent in development to support them and boost their career. Such is the case of La EnergíaNorteña and La Maquinaria Norteña. As a company, we are proud to provide quality music that has made our groups obtain nominations for recognized awards such as Latin Grammy and American Grammy’s. What sets us apart from the rest is that the main labels of this genre are located in cities such as Los Angeles and Mexico City and we are located in a city that is characterized by listening to another type of music, and step by step we have been gaining the territory. Also, the lyrics and content of others are based on controversial themes and our groups are characterized by singing to love.
How do you think the industry will change over the next decade?
As in everything, the market is changing as well as the tastes of the people so we are always aware of what our audience wants to continue to provide good music. So in the future, we see ourselves experimenting with new musical proposals but without leaving aside the ones we have and always being faithful to our genre and style.
Contact Info:
- Address: 1111 Mockingbird Ln, suite 640 Dallas, Tx 75247
- Website: www.aztecamusicgroup.com
- Phone: 972-707-7677
- Email: info@aztecamusicgroup.com
- Instagram: instagram.com/aztecarecords
- Facebook: facebook.com/aztecarecords
- Twitter: twitter.com/aztecarecords
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