Today we’d like to introduce you to Jason Greaves.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Like many others, the desire to do something that I could be passionate about is what pushed me to create Beard Gang University. When I decided that I wanted to create my own brand of apparel, I took some time to see what local brands were already in place in my area. I found myself overthinking this and analyzing that which caused me to waste more time. Sidenote: It’s amazing that you can seek out all kinds and types of guidance, coaching, googling and when you finally “get it” , you figure out it’s been inside of you the entire time. So I decided to take a unique yet fun approach and create a brand that celebrates men with beards and the women that like beards as well.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It wasn’t that smooth in the beginning but it has definitely been worth it because the hardest part was just getting started. I knew a lot of people that had very strong business acumen. And I wasn’t one of them. I had to choose to either stay fearful or be bold and try something I’ve never done before. There are tons of resources available for people wanting to own and operate their own business. But you have to do the work and go get it.
We’d love to hear more about your business.
Beard Gang University is a brand that specializes in beard-related apparel and products. We create t-shirts, hats and hoodies for men and women as well as exclusive specialty items like the custom BGU bowtie which was executed by friend and fellow business owner Ronald Jordan of Knotted Bow Ties.
As a company, I am most proud of my products that I’ve sent out of state. I’ve sent items to Northern and Southern California, Tennessee, Texas, Alabama, North Carolina, Alaska and other states. All of this was done through word of mouth via Facebook. I’m still learning about social media marketing but I’ve had great support up to this point and I’m truly grateful.
What sets me apart from others is that I’ve eliminated the word competition in regards to my business. I’m only interested in collaboration and building relationships that are mutually beneficial.
What were you like growing up?
Growing up, I was an average kid that liked to get into stuff that I wasn’t supposed to get in to (lol). My personality has never been outgoing but that never stopped me from enjoying my childhood. Music was and always will be my mainstay interest. My father had a radio show when I was little so I heard tons of music and even to this current day I still listen to a lot of music and enjoy as many live shows as I can.
Contact Info:
- Website: www.BGUonline.com
- Phone: 405-283-6642
- Email: Jason@BGUonline.com
- Instagram: www.instagram.com/BeardGangUniv
- Facebook: www.facebook.com/BeardGangUniv
- Twitter: www.twitter.com/BeardGangUniv
Image Credit:
Rudolph J. Tolar w/So Focus Photos
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