Today we’d like to introduce you to Julie Horn.
Julie, we appreciate you taking the time to share your story with us today. Where does your story begin?
My children are almost grown and I started thinking about what that next chapter of my life was going to look like
About the same time, I was attending my son’s high school football game and started looking around at what people were wearing. All if the sudden this idea just hit me. I wasn’t finding the kind of spirit wear that I would wear to a game. Maybe I should make my own? That was 11 months ago and here we are.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Smooth road? Not a chance. What started as a crazy idea turned into a business relatively quickly. I had no clue about how to run a business. I have had to learn how to do everything on the fly.
Appreciate you sharing that. What should we know about Gameday Luxe?
My brand is designed for a customer that wants more of a fashion-driven accessory. Jewelry and handbags, to wear on game day. I originally sourced and designed items for myself. When those same items resonated with people and the sales came in, it was incredibly exciting.
Is there a quality that you most attribute to your success?
Vulnerability. The hardest thing for most people is to take that first step and try something new. I’ve never been afraid to fail or to put myself out there in a situation that was unfamiliar to me.
Contact Info:
- Website: Gamedayluxe.com
- Instagram: Gamedayluxe
- Facebook: Gamedayluxe
