Today we’d like to introduce you to Katie Blackwell.
Katie, can you briefly walk us through your story – how you started and how you got to where you are today.
I have always had a connection to the color red. When I was five years old I wore matching red coats with my Great Grandma to Christmas Mass. My love for the color started with her that year. As I grew up I continued to gravitate towards the color through clothes, lipstick, etc. I created From Red to Toe blog off of this love. I wanted to share my passion for the fashion industry with my readers all over the world. My goal at From Red to Toe is to help women find their power color, a color that they feel bold and confident in, a feeling that they are able to take on the world. I started From Red to Toe in 2018 after taking two years off from blogging.
I had another blog in college with my dear friend, but after graduating the blog came to an end. I missed the outlet that I had with blogging. Creating content has always been something I loved to do, even when it was just fun photoshoots in high school with friends or playing dress up as a kid. I knew this was my calling for many years and decided to attend the University of North Texas majoring in Fashion Merchandising. My 9-5 job is in the beauty industry, but From Red to Toe provides a creative outlet that I have always yearned for. I hope all my readers feel that passion when they consume my content!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It definitely has not been easy. Building a website was a new task for me that I had never taken on. I wanted to make sure it was perfect before I launched the blog (My Virgo is showing) and that I was ready for the commitment of creating consistent content. After launching the blog it was then overcoming the task of finding balance to create content I was proud of all while working a 9-5 job and still having a social life. I am learning everyday but I wouldn’t have it any other way!
From Red to Toe – what should we know? What do you guys do best? What sets you apart from the competition?
From Red to Toe focuses on fashion with touches of beauty and home decor content, two of my other favorite topics. I think From Red to Toe stands out from other content creators as I haven’t came across one who focuses on harnessing your power color. I did a whole series this summer on how to find your power color and how to hone in on curating your closet once you have found it!
What is “success” or “successful” for you?
Of course, we all measure success through numbers, but being in this industry I also measure success on the happiness and knowledge I can bring people. Nothing makes me happier when I receive a message or see an old friend who has read one of my blog posts and took something away from it. That to me is success at it’s finest. But besides unmeasurable success, I do set goals for myself. This year I had three number oriented goals that stretched across my blog and LIKEtoKNOW.it platforms. I am happy to say I have tackled two of those goals and have my sights set on hitting the third one before the end of the year!
Contact Info:
- Website: www.fromredtotoe.com
- Email: fromredtotoe@gmail.com
- Instagram: https://www.instagram.com/katieblackwell_/
- Facebook: https://www.facebook.com/fromredtotoe/
- Other: https://www.pinterest.com/katieblackwell_/pins/
Image Credit:
Megan Ryan Hayes Photography
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