Today we’d like to introduce you to Kirk Wilder.
Kirk started his professional career as a CPA with Arthur Andersen & Company in downtown Dallas in 1973. He had always been a fitness advocate and soon became a fitness pied piper for a lot of his business associates.
In 1979 some of Kirk’s peers said that they would help fund a fitness center in downtown Dallas so that they had a convenient place to work out based upon Kirk’s principles of efficient, safe and effective exercise utilizing circuit, strength training equipment.
In January of 1980 Kirk opened his first fitness facility, the Downtowner Fitness Center, a 2,000 sf facility in the tunnel system under Thanksgiving Square.
The Downtowner was a big hit and it wasn’t long before Kirk had expanded into four clubs in the Dallas Metroplex.
From Day 1 Kirk realized that he was his members’ advocate; they trusted and depended upon him and his team to plow through all the facts versus fiction about health and fitness and; in turn, educate his members on sound, sustainable, effective practices.
Although Kirk was a life-long fitness advocate he had no formal education in either exercise science or nutrition. It was critical to therefore to foster ongoing relationships with the top researchers in America who produced evidence-based studies to help guide his clubs. To this day, 100% of Utopia’s programs are based upon proven, published, peer reviewed, evidence-based science.
Early on Kirk also recognized that exercise alone wasn’t enough to achieve and maintain a healthy, pragmatic lifestyle and that diet also played an equally critical role; both essential to good health.
By 1987 a combined exercise and nutritional program was successfully in place. This nutritional & exercise combination, called Biometrics One-On-One, a 6 week program, started to create quite a buzz and the results were impressive.
Biometrics results were impressive enough to catch the attention of UT Southwestern Medical and in 1990 they fully tested the program. UT Southwestern was actually astonished to discover that Biometrics allowed a participant to lose an extensive amount of excess body fat and inches without the associated loss of lean muscle and no drop in body metabolism.
The documented results of the UT study were actually published in the American Dietetic Association Journal showing that it was possible to lose weight without the typically associated loss of body metabolism (RMR – Resting Metabolic Rate). These were results that could last!
Jimmy Johnson, then Head Coach for the Dallas Cowboys, was one of the UT test participants and had a great quote, “It’s not just what you lose; it’s what you gain.” Coach Johnson’s Resting Metabolic Rate had actually increased by a whopping 27.9%. Johnson also, in the 6 week program, lost 30 lbs. of fat and increased his lean mass by 7.7 lbs.
Evolution over time can create revolution and today, Utopia’s programs are revolutionary! In just 6 Weeks by working out only 20 minutes twice per week with fitness trainers and eating Utopia’s fresh, gourmet to-go food our AVERAGE results are 20” lost with no loss in metabolically active lean tissue; resulting in dramatic and lasting weight loss.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Changing the face of any industry is never easy, just ask Herb Kelleher of Southwest Airlines, Jeff Bezos of Amazon or Elon Musk of Tesla Automotive. However, with perseverance it’s possible to succeed with a disruptive business model.
Weight loss participants are typically very busy in their lives and looking for easy roads to success. Looking for the easy way out has allowed a litany of false promises but takers all too soon find out that you “Cannot fool Mother Nature.”
By basing Utopia Food & Fitness programs on evidence-based, proven, published science we have stood the test of time and are now seeing a multitude of eager participants now ready for common sense, lasting results in weight loss. The Utopia programs now number almost 20,000 successful participants!
So let’s switch gears a bit and go into the Utopia Food & Fitness story. Tell us more about the business.
Utopia Food & Fitness is the only company that combines both exercise and nutrition, custom designed for each individual participant for lasting, healthy weight loss success. Even though it’s now common knowledge that to be truly successful in weight loss you need both diet and exercise, all of our major competitors only offer one side of the equation for success; either exercise or diet BUT never both. Utopia offers both with guaranteed success.
Has luck played a meaningful role in your life and business?
Our company has been extremely blessed from the beginning. By clearly declaring our mission and goals and sticking to our convictions we have been able to attract a variety of essential and valuable resources, from great business advisors, investors and most importantly an elite team of employees that passionately share our goals of easy to follow, successful and sustainable weight loss. To see the joy in our members when they succeed with us makes every day very special.
Contact Info:
- Address: Utopia Food & Fitness
11909 Preston Road (at Forest)
Suite 1486
Dallas, TX 75230 - Website: www.UtopiaFF.com
- Phone: 972 674-1888
- Email: info@utopiaff.com
- Facebook: www.facebook.com/UtopiaFF
- Twitter: www.twitter.com/UtopiaFF
