May 1, 2017

Meet LaTarah Edmond of Good Hair Day Salon in Duncanville

Local Stories

Today we’d like to introduce you to LaTarah Edmond.

LaTarah, owner of Good Hair Day Salon, graduated from Texas A&M University with a Bachelor of Science degree in Journalism and a minor in Business Administration.

Shortly after leaving College Station, she began a five-year marketing career with a small newspaper company, CNHI (Community Newspaper Holdings, Inc.) She worked at two of the company’s newspapers, the Cleburne Times-Review and Herald-Banner Publications, holding various positions from newspaper in education coordinator to advertising director. Her duties ranged from community liaison to management.

LaTarah’s work for CNHI yielded several awards from the Newspaper Association of America (NAA). She was the recipient of the NAA Minority Marketing Fellowship, the James Batten Break – Through Fellowship and a convention panelist for “Keeping Your Top People.”

In 2005, she moved her career to the larger metropolitan newspaper, The Dallas Morning News. She began as a small business account executive and was eventually promoted to custom publications specialist. She assisted local business owners in creating marketing strategies and advertising campaigns to fulfill their business objectives and grow revenue using the company’s suite of print and online products.

While working at The Dallas Morning News, she developed a relationship with a business manager of an upscale beauty salon. Her relationship and conversations with the salon business manager rekindled her childhood love for styling hair and sparked her desire to open a salon. She began attending cosmetology school at Metroplex Beauty School in Mesquite, Texas while maintaining a full-time marketing career at the local metropolitan newspaper.

After graduating cosmetology school in 2008, she began styling hair part time in a small, private suite at Image Expo Salon in Arlington, Texas.

In March 2010, through the implementation of an aggressive marketing plan equipped with an appealing web site, online booking, loyalty programs, frequency discounts and community partnerships, she was able to grow her clientele significantly and she chose to resign from her position at The Dallas Morning News and pursue a career in the cosmetology industry full time.

In 2012, the business continued to thrive and confirmed that she needed to expand from a 100-square foot private suite to a 1,500-square foot salon.

As a young girl, LaTarah’s mother instilled in her the importance of giving back to the community. Being a business owner of a salon allows her the opportunity to give through a channel she’s passionate about. She is known for partnering with local non-profit organizations such as Alpha Kappa Alpha Sorority, Inc., the Arlington Life Shelter, the Duncanville Outreach Ministry and the Duncanville Police Department in a host of events such as back to school backpack drives, breast cancer awareness makeovers, food and toy drives, personal hygiene kit collections and academic scholarship fundraisers.

In 2013, The Best Southwest Magazine featured her and her salon as an up and coming business in the area. In 2014, she was awarded Media Person of the Year by the Xi Theta Omega Chapter of Alpha Kappa Alpha Sorority Incorporated for her role in displaying the African American community in a positive light in print and online media. In 2016, she was given the Community Stylist of the Year Award by the Chappelle Group of Primerica for her dedication to mentoring entrepreneurs.

She is currently a marketing consultant and business coach for stylists in the cosmetology industry aspiring to grow their business in class series entitled Be About the Business: A Plan for the Professional stylist. She partners with industry leaders such as Paul Mitchell Beauty Schools and Ben Adams of the B. Adams Corporation to coach cosmetologists in business fundamentals.

And she does all of these endeavors with the love and support of her family with a mission to leave a legacy and to be a blessing to others.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Owning a business is hard work! I had to learn to balance work with family. The shopping center I’m in endured a fire and the salon was closed for 4 months. I lost all the stylists during this time and had to start completely over after only being open for 2 years. Filtering through the right cosmetologists to fit my team. It took me going through a few bad apples to find a team that are professional, skilled and help promote my brand and a positive culture. Making sure I knew the business side not just the art!

Alright – so let’s talk business. Tell us about Good Hair Day Salon – what should we know?
The mission of Good Hair Day is to promote healthy hair care in a professional environment.

Our services include natural hair, relaxers, color, cuts, roller sets, extensions, quick weaves, crochet, locks, up dos make up, and waxing.

All our repertoire includes an array of services, we are known for and specialize in natural hair care services.

I am most proud of our team environment. Our clients often compliment us the diversity of our skill set and our ability to work together and support one another.

There are a few things that set us apart from other salons. We offer an array of services, we have a positive and professional environment, salon cleanliness, online booking, marketing, and being open on typically non-traditional days in the beauty industry such as Sunday and Monday.

Is there a characteristic or quality that you feel is essential to success?
A marketing strategy that is implemented consistently, online booking, and professionalism.

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