Today we’d like to introduce you to Lavonte Crook.
Thanks for sharing your story with us Lavonte. So, let’s start at the beginning and we can move on from there.
My brand is a viral Lifestyle Clothing Line. I got the concept by just observing different people’s fashion sense. While traveling across different states. I noticed each individual is an Artist. A Viral lifestyle clothing line that stands for the Artist inside everyday people. The brands goal is to strive for excellence in fashion by providing unique designs and Superior quality. Everyday you get dressed you are your own Artist. You decide what picture you want to paint to the world with Fashion.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Adversity has been the fabric of this brands longevity. Some of the struggles were initially finding the right graphic designer that understands the brands direction. In the beginning stages, I felt the designs were to simple or the shirt quality was not meeting my standards. But all of that changed once I meet with my Graphic Designer Lrcreative. I opened my own storefront experienced great success but had two close it due shady business with my business partner. I wanted to quit but people kept pushing me to move forward and keep making more designs.
Artist Control – what should we know? What do you do best? What sets you apart from the competition?
My brand specializes in making designs and concepts thats diverse. Not limited to any race. Our goal is to make timeless concepts thats has no boundaries or race or ethnicity. My Brand is known for making various different unique designs and once they are sold out lots of them never get released again. So some customers may have rare unique designs that are one of ones and may never be released again. My goal is to never make the same thing and give the consumers something different every time. I’m known for making concepts two go with some of the hottest sneaker release, using bold, different colors, multicolors, and the quality. I am most proud to see different people from not just Texas, but all over the world wearing my brand. I don’t follow the trends when making my designs. I AM TRENDSETTER.
What is “success” or “successful” for you?
Brand longevity. Its a marathon not a race. Brand awareness. Seeing your brand being worn across the world is amazing.
Pricing:
- SHIRTS $20
- MULTI COLOR SHIRTS $25
- Hoodies $30 – $35
- Beanies $10
Contact Info:
- Phone: 2197758052
- Email: lavonte.crook@gmail.com
- Instagram: Artistcontrol1
- Facebook: Artist Control
Image Credit:
Josh Maar, Darren Anderson, Tyresse Branker, Lee Smooth
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