Today we’d like to introduce you to Luiz Baptista.
Luiz, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I always had a passion for design & art. As a kid, I originally wanted to be a cartoon artist and then later, I wanted to be an inventor. I feel like I found a career that combined both of those skills when I went to school at TCU to get my graphic design major. Learning design was the perfect mix of problem-solving (the inventor part) and creativity. I loved it from my first class. I just loved how you could solve a problem through visual graphics and impart ideas and beliefs through design. I was fascinated by how design could solve problems and at times even create them.
After college, I worked for a couple of agencies and I enjoyed my time there. It was a great time of growth and discovery. I am incredibly thankful for that time and getting to work with other creatives and seeing how an agency worked. I was fortunate to have great art directors who always encouraged me to push and gave me opportunities to continue growing.
After five years in my former agency, I decided to take a leap of faith and start something of my own. I loved the agency I was in but I wanted to continue my path as a designer and discover new things. I felt the conviction that I wanted to start an agency of my own. I wanted to build an agency that was client-focused and that was different in the way they cared and handled clients.
Has it been a smooth road?
I look back over the last six years and it has been an incredible journey. You never realize how much sweat goes into building a business, creating culture, nurturing clients, and building a business model that matches your beliefs and vision. I was fortunate to have incredible business partners that came along in the early years and together, I believe we built a pretty amazing little agency. There is almost very little that I look back and have any regrets or look at as an arduous time. We learned a lot, but I honestly can say that they were all incredible experiences.
Tell us more about the business.
We are a creative agency focused on creating intelligent solutions through beautiful design supported by robust marketing. Our goal is to take your ideas and create purposeful solutions through or design & marketing strategy. Ultimately we try to optimize your vision and create value for your business so your brand can thrive. We are most proud of our relationships with our clients over the years and the work we have produced. I believe we have taken a real intentional approach to each project we have tackled on. Either it is a small business or working with a national chain like mattress firm, we consistently focused on creating unique solutions that served our client’s needs and wants.
My belief of what sets us apart is personally that we care. I have seen through the year that the simple act of putting our clients first, really listening and having their best interest at heart has been our most powerful tool. Our execution, speed, creativity and versatility on projects is probably our other most valued assets.
How do you think the industry will change over the next decade?
I believe there is going to be a huge shift with automation in our industry. Either it is on the digital side of agencies or even on the growth of self-empowering software that will allow the user to create (Squarespace, Wix, over). I think there is a going trend where people feel like they can be designers and design and develop their brand. There are so many tools now for anyone to get their business started, or have an online presence that it seems like there is less and less a need for right creatives. This will put a big emphasis on agencies to really know their clients and be focused on their needs so they can feel known vs. just another client. Another big shift is the growth of internal marketing departments. It seems like more and more businesses are seeing the importance of having someone on staff that identifies and knows how to curate their brand identity to their users.
Contact Info:
- Address: 1635 Rogers Road fort worth, TX 76107
- Website: https://www.soviccreative.com/
- Phone: 8179847400
- Email: hello@sovicdesigns.com
- Instagram: https://www.instagram.com/soviccreative/
- Facebook: https://www.facebook.com/soviccreative/
- Twitter: https://twitter.com/CreativeSovic
- Other: https://www.linkedin.com/company/9222932/admin/
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