Today we’d like to introduce you to Lyn Cowie.
Lyn, we appreciate you taking the time to share your story with us today. Where does your story begin?
These days, you’ll find me happily based in Uptown Dallas, an empty nester with a free spirit and an entrepreneurial mind that never sits still. I run Lyn Cowie Interiors, a boutique interior decorating studio that’s all about creating soulful, layered spaces with longevity and wellbeing in mind. It’s the kind of work that feels like a combination of everything I’ve ever loved, design, global storytelling, and the thrill of creating something that really resonates with people.
But this wasn’t a straight line, far from it. Before interiors, I practised as a fashion designer, even launching my own clothing line. I also spent years in marketing, public relations and personal styling, immersed in the world of fabric, form, and how people express themselves through what they wear. That curiosity for texture and composition eventually found its way off the runway and into homes.
Originally from South Africa, my family and I have lived on three continents. I’ve built and renovated eight homes and travelled far and wide with an eye that always turned to detail, from Italian flea markets to South African craft studios to that deeply calm Seattle design. Each experience added another layer to how I see the world and how I approach design.
Launching a business later in life felt surprisingly natural. I’ve always had an entrepreneurial spirit. I was the child who sold my craft-making to support local pet shelters, and I still do that today through my own efforts and as a member of Designers for Dogs. Now the focus really lies on a deep appreciation for how design influences how we live, breathe, and feel in our homes, including our furry friends.
If there’s one thing my long, winding years of journey have taught me, it’s that our growth is where the magic happens.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I think there are always challenges along the way, aren’t there? For me, one of the biggest has been all the moving that came with my husband’s career. It’s been both a blessing and a bit of a curse. On the one hand, it gave our family incredible experiences across three continents. On the other, it often meant starting over just as something was beginning to take shape.
For a long time, my focus was on raising my family rather than running a business right through to completion, so each move required a pause and a reset. I say that with full gratitude though, because those chapters shaped both who I am and how I see design. It taught me to be adaptable, to layer life’s experiences, and to always look for the story behind the space.
Now, as an immigrant who has proudly become a U.S. citizen, and with Dallas being such a hub of design energy, I feel truly settled. This feels like the right time and place to put my back into the business and really see it grow.
There will always be challenges, but I’ve learned to stay nimble and open to change. There’s usually some kind of opportunity hidden in those tricky moments, if you’re willing to look for it.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
One of the most important things to know about my business is that when you work with me, you actually work with me. I am your point of contact from start to finish. While I have a small network of virtual consultants who assist with specific tasks, I never hand my clients off to anyone else. I believe in keeping things personal.
I am an interior designer, but my love for the final details has led me to specialise in selections and space planning for furnishings, décor, art, and styling. I focus on soft furnishings and case goods, where texture, shape, and form come together to create warmth and balance. I have a genuine passion for textiles and craftsmanship, and that sits at the heart of my work.
What sets me apart is my global influence. I bring an open and eclectic viewpoint to my designs. That global perspective adds curiosity and excitement to a space, but it is always tailored to my client’s personality and lifestyle.
I am also deeply conscious of wellbeing in the home, whether that means improving air quality, choosing low-toxic materials, or creating an environment that simply feels good to live in. It is not about trends or perfection, it is about what speaks to the client.
Brand-wise, I am most proud of how personal my process is. I listen carefully to what each client wants, and then I create something beyond their expectations. Communication is clear, there is no pretence, and kindness matters to me. I work with kind, respectful clients who value collaboration and trust.
Many of my clients are empty nesters, second-home owners, and globetrotters who want spaces that reflect their journey. For over three decades I have been incorporating vintage and pre-loved pieces into my work. It may be normalised now days, but for me it has always been part of my ethos, to bring in the remarkable, the storied, and the soulful pieces that make a home truly unique.
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I think everyone assesses risk in their own way. For me, one of the biggest has been investing so much into my business before it was fully up and running. From a financial point of view, that can feel risky, especially when you are still building your foundations. Hiring a business coach early on might seem bold, but I saw it as a calculated risk worth taking. You are essentially investing in yourself, and that investment has a powerful way of rippling out into your company.
And then, there is the other kind of risk, the more personal one, which is showing up as the face of your brand. I have to laugh at that, because it is not something that always comes naturally. Especially when you are not in your twenties anymore, the thought of putting yourself out there on social media can feel daunting.
But I have learned that being visible is not about age or perfection, it is about presence. You might not be the youngest person on the block, but what you bring to your audience is your own voice, and that is ageless.
Contact Info:
- Website: https://www.lyncowieinteriors.com
- Instagram: https://www.instagram.com/lyncowieinteriors/
- Facebook: https://www.facebook.com/lyncowieinteriors
- LinkedIn: https://www.linkedin.com/in/lyn-cowie-654676332/
- Other: https://www.pinterest.com/lyncowieinteriors/
