Today we’d like to introduce you to Madiha Lakhani.
Madiha, can you briefly walk us through your story – how you started and how you got to where you are today.
It all started when I was very young and was dabbling into my mom’s makeup bag, much like how many little girls and boys first get into makeup. I’ve always loved the art of application of makeup, especially when I would read about it in magazines or see it in movies, where it used to be most prevalent. YouTube wasn’t invented at the time so there wasn’t much exposure to makeup like there is now unless you were reading magazines or watching TV. It wasn’t until I was in high school when I became obsessed with makeup and had a dream of wanting to have my own cosmetics brand, which at the time, the idea seemed so far-fetched.
I started working on my cosmetics line back in 2017, a year after I graduated from Baylor University with a Bachelor’s degree in Economics & a minor in Business Administration. At the time, I was working in the tax & accounting department of a very well-known company and even though makeup was completely different from the scope of my degree or my job, I realized that at the end of the day, this was what I wanted to do and I was determined to make it happen. After many, many, months of juggling between work and researching labs & factories, I finally decided to take a leap of faith and start on the next step of my journey, which was to figure out products and formulas and also take care of the (not-so-pretty) business side of my venture. It all seems so simple as I’m typing this but rather, it was a long journey of about a year and a half after getting my first lab sample when I decided to get ready for the launch of my brand, Madz Cosmetica. There were so many changes made from my first lab sample to the actual product that is now sold online. I wanted it to be perfect, which required not only a lot of time and money but also forced myself to put my creative juices and passion into play.
Madz Cosmetica was launched in January of 2019 solely through our own website www.madzcosmetica.com and all the products sold are cruelty-free, paraben-free, hypoallergenic, vegan, and made in America. Currently, we have nine different shades of liquid lipsticks suitable for all different skin tones. It was very important to me that all my friends, from different skin tones and complexions, could wear it and not worry about if a product is or isn’t suitable for the color of their skin (hence why our website features models with different complexions).
Right now there are multiple products I am working on for the next launch, which won’t be until 2021 because of the circumstances brought upon by the pandemic but I’m trying to make the best of the situation. Having my own brand has made me learn so much about running a business but also learn about myself as a person and as a businesswoman. Overall, having a dream business has been a fulfilling experience so far and has brought me so much happiness and I wouldn’t change it for anything in the world. There’s a long way to go but I have big plans and so much more in store for the next year, I can’t wait to show what’s next for Madz Cosmetica.
Has it been a smooth road?
It hasn’t been a smooth road at all. There have been plenty of ups and downs, just like any business, especially in the beginning stages. One of the main struggles currently has been that my lab is in a different state so because of the pandemic, things have had to move much slower in terms of me putting my input and approving formulas, but nonetheless, life goes on, and things are still being completed regardless of this setback.
So, as you know, we’re impressed with Madz Cosmetica – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
My business & brainchild, Madz Cosmetica, is an inclusive cosmetics brand that is cruelty-free, vegan, paraben-free, hypoallergenic, and made right here in the USA. Our liquid lipsticks are made with Vitamin E and Avocado Oil to ensure that they are the most hydrating and comfortable matte liquid lipstick formula out there. Not only this but every single color is made with a specific undertone to suit a plethora of skin tones and complexions, which is something I am proud of, as well as that all our liquid lipsticks contain twice as much product as any other liquid lipstick on the market.
Let’s touch on your thoughts about our city – what do you like the most and least?
The best thing about Dallas is that there are lots of opportunities here in terms of business. Everything has been done a million and one times in bigger cities such as Los Angeles and New York City but Dallas is still growing and has so much potential to expand in terms of new companies emerging. Don’t get me wrong, I love LA (I lived there before Dallas) and there’s no place quite like NYC but Dallas is booming with entrpreneurs, and I love that about this city. The thing I like the least about Dallas is that there aren’t as many inter-city parks, which is something I would love to see more of.
Pricing:
- Use code VOYAGEDALLAS to save $$ (Valid until October 31, 2020)
Contact Info:
- Website: www.madzcosmetica.com
- Email: contact@madzcosmetica.com
- Instagram: www.instagram.com/madzcosmetica
- Facebook: www.facebook.com/madzcosmeticaofficial
- Twitter: www.twitter.com/madzcosmetica
Image Credit:
Aden Luckett
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