Today we’d like to introduce you to Mary and Pat Sculley.
Mary and Pat, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Pat and I decided to leave our global corporate jobs and purchase a business we could operate together. We took some time to identify a business that would fit our interests, experiences, and expertise. After almost a year of searching, we engaged a business broker who worked with us to find a franchise that met our separate “profiles”. Then we went into due diligence with each of the 3 companies that were identified and decided that The Exercise Coach was an ideal fit for our interests and our capabilities.
We were relocating back to Texas and they were looking for a franchisee for Texas, so we decided to put our time, talent and resources to work in Dallas, TX with The Exercise Coach.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No new journey is a smooth road, in my perspective. We knew that we were engaging with a “young” franchise, with no brand recognition in our chosen geographical market, and expected to roll our sleeves up to develop infrastructure for the business, as well as a “reputation”.
What we didn’t anticipate was our lack of knowledge in how to establish and operate a new brand in such a large urban area with no brand recognition and a lot of “competition” in the health and fitness area.
So, we had already “jumped in” and were still excited and just got going … hiring experienced resources and providing excellent client experience, even though that cost us more than we anticipated.
In addition, we were “working together” in co-owned business for the first time in our time together … which started in the 5th grade!
Please tell us about The Exercise Coach.
We provide health and fitness opportunity to all ages through totally customized strength training, interval training, and nutritional consulting in small studios with experienced coaches.
We are known for providing a totally customized client experience. When an individual chooses to achieve their health and fitness goals with The Exercise Coach, they are choosing an environment that enables results, monitors progress visibly with through the use of technology, in a clean environment with experts in the health and fitness arena.
Our proudest moments are when we learn that a client’s medical reports show that blood pressure is down, cholesterol is down, AC1 levels are within normal range and they no longer need to take prescription drugs to achieve those results!
There is no other program that can help people become younger through heathy habits like The Exercise Coach.
If you had to go back in time and start over, would you have done anything differently?
We would have opened our three studios with more time in between to leverage the learnings that came with each opening.
Contact Info:
- Address: 14891 Preston Rd., Ste. 100, Dallas, TX 75254
4235 W. NW Hwy, Ste. 500, Dallas, TX 75220
5600 W. Lovers Ln., Ste 210, Dallas, TX 75209 - Website: www.theexercisecoach.com
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