Today we’d like to introduce you to Morgan E. Nichols.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story. As the daughter of two financial advisors, I saw the value of having a strong financial foundation at an early age. I knew I wanted a career where I could help individuals, families and small businesses make important decisions for financial success. After graduating from Pepperdine University, I started my career in corporate finance, where I saw how the best financial advisors work with their clients. I also continued my financial education, earning several certifications and my Masters in Finance from Harvard University.
After several years in Boston, my husband and I decided to relocate to Dallas. I joined another family practice to serve clients across Texas.
My personal interests include traveling the world, Pilates, wine tasting, reading, and spending time with my dog.
Has it been a smooth road? There are two challenges I’ve overcome with hard work and dedication. First, is balancing a career with pursuing additional education, and the second is handling the uncertainty that can come as an entrepreneur. I’ve worked through these challenges successfully by prioritizing my tasks, reminding myself that I’m doing what I love, and relying on my husband and family for support.
I keep the following quote on my desk for inspiration, because it reminds me to stay focused on what’s important: “It has long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.” – Leonardo Da Vinci.
So, let’s switch gears a bit and go into the Nichols Financial Group story. Tell us more about the business. Our practice, Nichols Financial Group with Ameriprise Financial, consists of five advisors and four support staff who are dedicated to putting our clients first. We work together to create tailored financial plans that break financial goals into doable steps. We learn the details of each client’s life and goals, so that we can work to design a plan that will help them accomplish their goals today and tomorrow. Whether you are preparing for retirement, saving for your children’s college education, or purchasing a new home, there are steps you can take today to make your dreams a reality.
My practice is especially passionate about working with families with children, individuals as they prepare to retire, and single women in their journey to achieve their financial goals. I love helping them feel comfortable and prepared with their finances because it allows them to focus more time on what they love doing most.
Being an entrepreneur also allows me the opportunity to get deeply connected in my community. I am involved with the Grapevine Rotary Club, the Women’s Division of the Chamber of Commerce, Chair-Elect for the AMPT Young Professionals of the Grapevine Chamber of Commerce, and Leadership Grapevine
How do you think the industry will change over the next decade? For people starting their careers, saving for education can be an obstacle. The cost of college continues to rise at a pace faster than inflation. Young people starting their careers need to think about their college choice and how they will pay for tuition in the context of their future goals. Many Americans are dealing with high levels of student debt while balancing their desire to purchase a home and start a family. I advise my clients to live within your means and be diligent about saving. Even a modest amount set aside can add up to significant savings down the road.
Those in the middle of their careers, often called the sandwich generation, are dealing with the unique challenge of supporting their children as well as their parents. I anticipate this trend will continue, as college costs rise and Americans continue to live decades in retirement. I advise my clients to sit down with both parties to have an open financial conversation to set expectations that can eliminate tension down the road. As clients balance these priorities, it’s important for them to also prioritize their retirement saving.
Those nearing retirement will need to prepare for two trends. First, the continued rise of healthcare – which is also rising faster than inflation. The average American could spend decades in retirement, so it will be imperative for people to plan to spend an increasing portion of their income on healthcare expenses. Second, there is a desire for people to want to leave a legacy for the next generation. I tell my clients to think strategically about what their legacy goals are and be thoughtful about communicating your desires with your family.
Contact Info:
- Address: 829 S. Dooley Street
Grapevine, TX 76051 - Website: www.nicholsfinancialgroup.com
- Phone: 817-488-0905
- Email: Morgan.Nichols@ampf.com
- Facebook: www.facebook.com/nicholsfinancialgroup
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