Today we’d like to introduce you to Pablo Villarreal.
Pablo, can you briefly walk us through your story – how you started and how you got to where you are today.
After being honorably discharged from the Marine Corps in 1991. This young combat veteran was eager to use his FAA license to work on aircraft. After struggling to find work, I decided to try my luck at selling cars. By 1998 this salesman not only broke sales records but also helped a Ford dealer in Garland become the number one volume Ford dealer in the nation and the number one volume truck dealer in the world. We did this by pioneering a Hispanic division and marketing to the DFW Hispanic buyer. We optioned sales leadership by offering volume pricing and excellent customer service.
My next pioneering project was to create in the first Spanish car talk show for the DFW listener. By 2012 “Quemando Llanta” (Burnin Rubber) aired on ESPN Deportes
We provide car buying tips, vehicle reviews and everything automotive. Today the #1 Spanish car talk show airs every Saturday at 9am on Univision Deportes 1270am.
After creating Hispanic sales and marketing departments for several franchise dealers in the city, I felt the time was right to start my own business as to better serve the DFW Hispanic car buyer. Today we concentrate on having like new vehicles at the best prices. We like to say autos de las tres B’s “Bueno, Bonito y Barato.” Translation is “Good, Pretty and Inexpensive.
Call me to save money on your next vehicle purchase.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There is nothing smooth about the car business although I feel that my efforts helped open the eyes of dealers and manufacturers to the huge potential of the Hispanic buyer and paved the way for many Hispanic managers and or dealers in the city.
We’d love to hear more about your business.
Pablo Motors, a Veteran owned and operated business that puts the customer first. We offer financing to buyers who may not be able to get a car loan at franchise dealers. We concentrate on having like new vehicles at the best price. We like to say autos de las tres B’s “Bueno, Bonito y Barato.” I am most proud of my employees as they are the heart beat of the organization. I would like to think that our selection of vehicles, easy financing and our proven customer service sets us apart from the competition.
If you had to go back in time and start over, would you have done anything differently?
Hind site is 20/20… I would have liked to start my own business sooner.
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